YCD Multimedia and ScreenPlay manage the new clothing sales concept launched by Silver Jean

Silver Jean uses audiovisual technologies to encourage purchases and transmit its brand message. For this, has installed a video wall whose content is generated and managed by YCD Multimedia and ScreenPlay solutions.

The manufacturer of jeans for the denim market Silver Jeans has incorporated into its store at The Woodlands Mall (Woodlands – Texas) a new concept of audiovisual sales and, for it, has installed the YCD/CMS content management system YCD Multimedia.

This new concept has as its pillars a video wall, placed as a centerpiece of the store, to attract customers through music and videos that show the company's history, creating a multi-session environment.

All content services displayed on the screen are managed by ScreenPlay Entertainment who has created an elaborate program that includes music videos, as well as brand information pieces. The objective was to create an audiovisual experience that gave a personal touch where rock music was fused with timeless classics..

YCD Multimedia and ScreenPlay Entertainment partnered to provide the visuals and sound for this experience.

The loft concept 468 square meters highlights the innovation of Silver Jean's latest collection and offers consumers a personalized approach to the brand's clothing line with a timeless and comfortable design.
This is the first store in which Silver Jeans has implemented this concept but its objective is to transfer this strategy to other stores.

“The use of audiovisual communication media is an increasingly important part that is integrated into the world of commerce.. The clothing purchasing process, footwear and other industries is combined with messages and information, that accompany the customer during their visit to the store, to reinforce the brand and help in decision making , as well as to entertain you and make your stay a pleasant experience”, explains Sam Losar, president of YCD USA.

In addition to customer-oriented content, with entertainment video and corporate information, YCD software offers an on-demand playback method that allows the video wall to be used as an internal communication tool that allows store staff to be informed of the brand's products and promotions. In this way, can offer better customer service.