Globalzepp's large-scale augmented reality for Nike's interactive marketing campaign

More than 6.521 people have interacted through their mobile devices in the interactive marketing campaign carried out by Globalzepp for Nike, with augmented reality technology at the size of a building as the protagonist.

The interactive and audiovisual solutions agency Globalzep has carried out an interactive marketing action to Lateral Thinking and its client Nike through an application with augmented reality technology, in which users could capture emblematic buildings in the city of Madrid on their mobile devices, how the best athletes of the year wore the new Techc Pack collection of the sports firm.

This initiative, held for a week last October, It had an interaction point to download the app, which included the participation of 6.521 people who lived this experience. Besides, This action was linked to the main social networks, that they shared 2.183 users.

On the app, developed by Globalzepp for this campaign, allowed passers-by to discover the new Nike clothing collection through their mobile devices, with which they identified various buildings in the city that integrated into their structure the image of the best athletes of the year, like Rafa Nadal, wearing the clothes.

Globalzepp has made other interactive solutions for the Nike firm, like the one developed in a showcase with a Video Logo, specifically the AW77 logo, in which an advertising video with dynamic images of the brand was projected on a cut-out screen; as well as the Holo 360º information point, located inside, presenting a hologram of the product and with side screens: one of them tactile so that the user could interact with the brand and receive information by email or Bluetooth, and another with a keyboard with track ball to navigate the NikeID website and make product customizations.

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