Dassault Systèmes buys 3D software development company Realtime Technology

With the purchase of Realtime Technology AG, Dassault Systèmes incorporates new 3D marketing services into its 3Dexperience strategy.

Dassault Systèmes has acquired the 84% from the company Realtime Technology AG (RTT), 3D visualization software provider, computer generated imagery marketing solutions and services. With this majority stake Dassault benefits from developments linked to the marketing automation market, currently rapidly growing.

Completion of the transaction is subject to approval by German and Austrian antitrust authorities.. After this, Dassault Systèmes intends to launch a public offer to acquire up to 100% of RTT's share capital for a price per share of 40 euros.

This acquisition of RTT, based in Munich, will include its Software Division, that offers solutions like DeltaGen, PictureBook or POS Configurator and its marketing consulting services. It will also include the subsidiary Bunkspeed, with its line of intuitive and powerful rendering software. RTT client list includes Hugo Boss, Adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, The North Face, Toyota and Volkswagen.

“With the experience demonstrated by the current economy, brands demand an interaction between 3D design, marketing and sales applications to create a high-impact message across all channels. The portfolio of services that RTT will contribute to our 3Dexperience strategy, since 3D marketing, Interactive videos and catalog builders are hallmarks of successful marketing in the era of experience”, explains Monica Menghini, executive vice president of Industry and Marketing at Dassault Systems.