Telefónica will integrate its M2M technology into JCDecaux's outdoor digital media in urban environments

Telefónica's M2M remote management technology offers JCDecaux a secure solution to optimize its offer of outdoor advertising services in urban environments, from digital screens to the bicycle rental networks it manages in Europe and South America.

The agreement between Telefónica with its M2M technology and the multinational outdoor commercial communication JCDecaux aims to develop a new range of machine-to-machine solutions to offer connectivity and new services to digital municipal information media, commercial displays and bicycle rental networks that JCDecaux has distributed throughout the main cities of Europe and South America.

These solutions will allow advertisers to improve the results of their advertising campaigns on JCDecaux media and bring this type of innovations, common until now on the Internet, to the outdoor communication sector. In the case of outdoor advertising, Telefónica's M2M technology facilitates the transmission and reception of pre-recorded or real-time advertising content on digital screens.

In the case of digital municipal information panels, the messages they offer can be managed remotely, allowing media and outdoor advertising agencies significant cost savings in maintenance, since the remote management system permanently reports on the status of the panels.

The urban bicycle rental networks managed by JCDecaux will benefit from the possibility of remotely monitoring various types of data, such as geolocation, mileage and use, thanks to the incorporation of Telefónica's M2M devices. Once received, These data are processed using different analytical techniques, which makes it easier for public administration and companies to efficiently manage bicycle fleets, while reducing the costs derived from their maintenance and even their possible loss.

For José Luis Gamo, CEO of the multinational unit of Telefónica Global Solutions, “The agreement with JCDecaux will allow us to offer M2M solutions globally to the world leader in outdoor advertising.”. Our solution is available for a wide range of platforms, as urban furniture, bicycle rental networks or digital screens. “This is a step forward in solutions of this type for urban environments that our corporate and international clients can manage.”.

M2M solutions are experiencing rapid growth and adoption for different sectors. In France, For example, There are four million active M2M connections, which is constantly increasing.. According to data from the GSMA, mobile operators association, in the year 2020 there will be 20.000 millions of connected objects in the world, which not only represents an improvement in the use of resources and efficiency, but an important business opportunity.