Ultra-high resolution video wall to show business history to clients and visitors

Brookfield Office Properties, a leading company in the ownership and management of luxury offices in the United States , Canada, Australia and United Kingdom, has incorporated into its new headquarters, located in the plant 15 from lower Manhattan, in New York, a huge ultra-high resolution video wall to welcome your clients and visitors.

This video wall is made up of 36 screens of 55 inches, in configuration 12×3 and ultra-narrow bezel, with a joint resolution of 23,040×3.240 pixels, in which content about the history of the company is shown, that are complemented by high-impact visual effects and motion graphics.

The installation and integration of this video wall has been the responsibility of Warren Z Productions, in collaboration with Union Design for the creation of original digital content and Show Sage LLC, premium partner of the swedish manufacturer Dataton for North America, that has supplied the multi-screen Watchout system of this supplier for its management.

Jay Barba, Warren Z Production Manager, explains the details of this ultra-high resolution dynamic communication project “in which dynamic content was vital, so our choice was Dataton Watchout as the best media server solution. It was our choice because we encountered some challenges in this installation, as there was barely any space for a traditional media rack or server room, given that 36 “Individual video signals require a lot of space and additional hardware for signal extension.”.

In this project, Warren Z opted to install a small Dataton Watchpax media player (with a size of 127x148x22 mm.) on the back of each monitor, so only one Cat5 cable was required to a computer located in a nearby rack), which eliminated the need for a large amount of space in the server room.

For your part, Union Design generated original content to display on the video wall, one hour long, using Watchout software, “since it allowed us to generate high-impact, moving graphics on all screens, creating content without limitations with Brookfield requirements, about the history of the company, its international expansion, the business focus, etc.”, subraya Adam Cohen, president of this company.