Beabloo shows the channel its commitment to digital signage for vertical markets

In the IMagine area showroom, which was organized within the Symposium 2014 by Ingram Micro, Beabloo dio a conocer a los asistentes su propuesta en cartelería digital adaptada para el mercado de la restauración, el retail deportivo y la educación.

Beabloo ha participado en la 13ª edición del Simposium organizado por Ingram Micro, which was celebrated on 30 de octubre en Barcelona, y presentó en el showroom del área IMagine, soluciones innovadoras de marketing digital adaptadas a los sectores de la restauración, retail deportivo y educación.

En el sector de restauración, Beabloo mostró un videowall con el menú ficticio de un restaurante, creado desde su herramienta de edición de contenido, All content being editable and updated at any time and place. One of the benefits of the video wall is the possibility of connecting just one player to several screens, maintaining the same quality of content, even viewing it from a short distance.

Beabloo's sports retail solution combines digital signage, audience analysis and metrics, and the integration of barcode scanning with the use of cross-selling to offer related products. Video & Radio Analytics de Beabloo, allows you to display content conditioned and segmented by age and gender, as well as the analysis of the most viewed content with statistics of visitor traffic in the place, among other data.

In the educational environment, His sample was a grid with information from a school center, activities and news, using the opportunity provided by Beabloo's solution to publish content on social networks easily and quickly, at the same time it is also published on digital signage, mobile app, and web. Besides, QR codes have also been integrated to make it easier for the student to download relevant files.

During the Symposium, Pep Duran, commercial director of Beabloo, gave the workshop 'Online tools for the offline world', an approach to consumer measurement and analysis at points of sale, thanks to metrics that until now were exclusive to the online world. The workshop showed in a practical way how to identify customer behavior patterns inside and outside the store., facilitating consumer loyalty by showing personalized content.