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The busiest area of ​​New York captures passersby from a screen as big as a football field

With dimensions of 23×100 metros, The newly inaugurated Times Square screen has been built with Diamond Vision technology from Mitsubishi Electric. No cracks, equipped with Real Black LED functionality and a resolution of 2,368×10.048 pixels, This spectacular digital signage support will be launched by a Google advertising campaign that will be valid until the end of the year.

Times Square Clear Channel Mitsubishi

The new screen that has been installed in Times Square occupies an entire block and has just been inaugurated in one of the busiest areas of New York. A digital signage solution that Clear Channel Spectacolor, division of Clear Channel Outdoor, makes available to advertisers, offering them a high-impact space to display their messages.

Google will be the company that launches this new digital signage support and will do so with a campaign that will be valid until the New Year. It is estimated that the cost of renting this space for one month yields 2,5 million dollars.

This screen 7.620 square meters, the equivalent of eight stories high, It is the largest that has been installed so far in the city and has been located on the façade of the rebuilt Marriott Marquis hotel., an area through which it is estimated that more than 300.000 pedestrians.

Times Square Clear Channel Mitsubishi

This visual structure has been built by the real estate investment fund Vornado Realty Trust and can be seen from, practically, any point in the square, occupying the existing space between the streets 45 y 46, in the heart of Times Square.

Vornado has chosen Spectacolor as the company in charge to manage the advertising and Diamond Vision display technology of Mitsubishi Electric for your design. A 23" LED screen×100 meters that does not present cracks and in which they have been used 24 million pixels with a resolution of 2,368×10.048 pixels, the highest that has been installed so far and that dwarfs ultra high resolution 4K.

The display has been built with Real Black LED technology, thanks to which it is possible to display deep blacks and high-quality vertical viewing angles, ensuring a clear view even when sunlight hits you or when passers-by approach a short distance from the support. A high definition solution that allows real-time image transmission.

This large screen is also associated with high definition cameras to, possibly, record pedestrians passing by on the street and broadcast the images live, using social networks.

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