Beabloo shows at ISE 2015 digital marketing and audience measurement tools for the point of sale

In a very practical display, Beabloo is showing at the Amsterdam fair, solutions that respond to the needs of the point of sale. The application of iBeacon sensors to this environment is one of the main novelties.

Beabloo has gone to WHEREAS with advanced digital marketing solutions aimed at providing tools that respond to the needs of the point of sale. Some applications that are being shown in a practical exhibition and where attendees can interact with the screens through mobile phones thanks to iBeacon technology, that allows you to send personalized content to everyone who approaches the stand and once they leave it.

The iBeacons Sensors App, that help interact with the consumer by sending personalized notifications to the mobile phone to facilitate loyalty, is one of the main novelties that is being made known.

By installing iBeacons sensors at key points, Mobile apps are activated when a person passes by and specific digital messages are displayed for the customer., contents that are managed from the Beabloo CMS.

In the video wall environment, Beablo has carried out an installation with 9 conventional screens connected to a single player and where images that reach 4K resolution are displayed. 4K content is generated from the Beabloo content platform, a simple CMS that allows you to create and edit messages in a few steps and automatically publish on the company's different platforms (screens, web, mobile app and social networks).

Another solution that can be seen is the Barcode and Qmatic applications that inform about a product or service and allow only the content that the store has in stock to be displayed., to better focus the sale and cross-sell with complementary products that may have greater profitability.

In the audience analysis environment, applications that can be seen in ISE, from the hand of Beabloo, son Video Analytics y Radio Analytics. With the first, businesses can know which campaigns are the most viewed and most effective, How long have they been displayed?, and data such as gender and age of the target audience. In this way, it is possible to adapt the offer to the regular customer and the objective.

Radio Analytics detects the WiFi signal of smartphones and ,after an anonymous process, is able to identify customers passing in front of the window, how many enter and the route they take, and the strategic areas of the store that are most attractive to customers.

The use of digital signage screens and consumer research have an increasingly important role in business, who need to communicate efficiently knowing what impact the campaigns are having on their clients.