Two giant screens facing each other attract the attention of drivers on a Dubai highway

Located in the most prestigious area of ​​Dubai, Arch, in collaboration with Hills Advertising, has installed two gigantic LED screens 93 square meters that occupy the six avenues of Sheikh Zayed Road.

In collaboration with the company Hills Advertising, Arch has designed two LED display systems that occupy the six lanes of the avenue, with dimensions of 31 meters long by three meters high, and that they are facing one in the direction of Dubai and the other towards Abu Dhabi.

Configured by giant ALS10S screens, These 'visual doors' offer a glow of 7.200 nits and a resolution of up to 2976×2640, allowing perfect visibility both under the hot Dubai sun, as in the poor night lighting.

These displays use the passive cooling system (PCS), a concept developed by Arch to highlight the qualities of the panels in an environment that is very hot and humid, as is the case of the Middle East.
In addition to being light and less than 30 kilos per square meter, each screen 93 square meters, It was assembled in a single day.

The direction of the implementation required a perfect knowledge of the environment. The screens, installed in custom-made metal structures of more than 35 metros, were transported in one piece from the construction site to the installation site, several kilometers away. Large trucks were responsible for moving the material, as crews closed Sheikh Zayed Road and a huge crane placed the construction on the two pillars, located on both sides of the avenue.

Two days later they were already in operation, broadcasting the informative and advertising content that is programmed., modified and updated through the Display Management Solution management software. Some messages that will be seen by more than 450.000 vehicles that pass every day.

Hills Advertising tiene, for ten years, the exclusive advertising rights of these unique Led screens, located in one of the most privileged areas of the United Arab Emirates.

[vimeo]https://vimeo.com/121690557[/vimeo]