Clear Channel manages Madrid's digital signage media

Madrid seeks to become a Smart City of reference in the world and, for it, you are going to modernize your urban furniture with 300 screens and 350 WiFi points. These digital media will incorporate proximity communication elements for downloading tourist content., cultural and information of municipal interest.

Clear Channel has been the winner of the tender called by the Madrid City Council to manage the urban furniture of the capital during the next 12 years. His proposal includes the incorporation of 1.610 mupis, of which 300 They will be outdoor digital media, in addition to 164 informative columns. These digital signage solutions will offer brands and advertisers high added value for their communication, allowing it to be more immediate., flexible, targeted and personalized.

The new urban furniture and its added services will have no cost for Madrid residents, since they will be financed with the advertising exploitation of the media. The Madrid City Council will also pay a variable fee depending on the advertising revenue generated by the management of the new street furniture..

With this award, The multinational reinforces its presence in the Spanish market, where in recent years it has invested more than 200 million euros. This award has been achieved with a project based on environmental sustainability, universal accessibility and an innovative communication and citizen participation channel.

The new urban furniture of the city has elements designed in Madrid by Madrid architects, whose supports are one hundred percent accessible, They prioritize respect and care for the urban environment. On the one hand, will improve air quality, thanks to a coating that promotes the destruction of nitrogen oxides. On the other, will reduce by a 80% electricity consumption thanks to the energy efficiency that LED technology allows.

Companies such as Telefónica and several young Madrid entrepreneurs have participated in the technological development that the Clear Channel proposal incorporates., which have been accessed through collaboration with the Madrid Emprende municipal development program.

The new communication and citizen participation channel will operate thanks to the installation of 300 digital media in mupi and 350 WiFi points. Will tell, besides, on all furniture with proximity communication elements for downloading tourist content, cultural or information of municipal interest in up to four languages.

The new project will take special care of information on local services for citizens, for the Madrid business community and for other disadvantaged interest groups. Advertisers and brands will find in the new media the latest generation digital technologies to guarantee maximum efficiency for their messages and enable interactivity with potential clients and consumers.. The new digital media also offer new communication opportunities that will help boost trade and the activity of Madrid companies..

Clear Channel's proposal favors glass recycling, mobile batteries and batteries, by installing more supports for recycling and expanding its presence to areas of the city that until now did not have them. Madrid will have 190 glass containers, 1.310 informative billboards, of which 400 They will be for collecting batteries, y 164 informative columns.