Carrefour expands its comprehensive digital retail project with the installation of a new video wall

The French distribution company continues to invest in the installation of digital visual solutions in its points of sale, which are part of the digital signage project in Spanish establishments entrusted to the company Neo Advertising.

This time it is the installation of a video wall in the Cabrera del Mar establishment in Carrefour, which is the third to have this type of large format visual systems to promote communication with its customers at its points of sale next to the Madrid centers of Pinar and Alcobendas.

Located in the main shopping aisle of said establishment to achieve maximum visibility for the buyer, The video wall is made up of eight monitors 55 inches and signature ultra-thin frame LG, in configuration 2×4, in which promotions and information of interest to the consumer are shown.

The objective of this comprehensive Carrefour digital retail project with Neo Advertising, which has been called WOW, is the development of a new concept of digital point of sale, multichannel and connected, that helps the consumer in the purchasing process, improve your experience and strengthen your bond with the brand (more details in the information published by Digital AV Magazine).

In this sense, in addition to the video walls located at the entrance of the establishments and touch systems available to the customer with the catalog and the center map, Neo Advertising has deployed large touch screens that display product information in a specific area of ​​the store (mattresses, fitness, etc.), that reach sizes of 75 inches for the appliance area.

Added to this are smaller touch systems aimed at guiding the purchase of wines., in one case, and childcare and baby care in another. Aerial installations of large monitors have also been carried out in the butchery areas., fishing, etc. in which recipes are displayed, purchasing tips, along with shift control monitors.

In the purchase payment areas, a single queue digital solution has been chosen, with a monitor integrated with the cashier system that notifies the customer of their turn and the specific cashier they should go to.

The digital signage specialist at the point of sale has also created a complete omnichannel digital marketing strategy for this project., which highlights the integration with other corporate and commercial communication channels that include activity on social networks or with Carrefour apps, como My Carrefour, in which the client has the remote shift management function integrated with the solution at the point of sale. La arquitectura técnica es una solución de Cisco– AppSpace

En este proyecto en crecimiento, Neo colabora estrechamente con los departamentos de sistemas y de marketing digital de Carrefour para el correcto desarrollo de todos los procesos, de manera que el cliente tenga un punto de venta innovador e interactivo. Además de la instalación, la compañía es responsable también de la configuración de hardware y software, así como de la gestión de contenidos y el mantenimiento técnico del sistema.

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