Sanitas uses the spectacular marketing circuit of Puerta de Atocha for its advertising campaign

For the launch of the 'Hello world' initiative, Hello Blua, seven large-format vaults have been used in the moving walkway of the Madrid AVE station, as well as the digital signage circuit supports, composed of screens 46 inches, that Tres60 Multimedia has installed there.

'Hello world, Hello Blua' is the new advertising campaign that Sanitas has launched in the AVE arrivals terminal at Puerta de Atocha in Madrid, an area through which more than 60.000 daily passengers.

The objective of this campaign, which will be active in the months of April and May, is to connect people with their doctors and is a commitment to the digital transformation in which the company is immersed, putting the technology. Y, for it, uses the spectacular marketing circuit of the station's moving walkway, and digital signage network supports, composed of screens 46 inches, what Tres60 Multimedia has installed throughout the Atocha station.

This spectacular action makes the most of the creativity of the D6 Agency using all the architectural elements of the hallway, designed by Rafael Moneo, awarded the National Architecture Prize 2015 for the quality of his work.

For this advertising initiative, more than 1.800 m2 of vinyl of different textures to theme the arches, the glass windows, the treadmill and handrails.

Besides, Seven of the vaults that make up the hallway have been vinyled and immerse the traveler in an environment in direct contact with the brand., introducing a new support to Tres60 Multimedia's spectacular marketing product catalog. This new Sanitas campaign shows the most human and close side of technology.

[vimeo]https://vimeo.com/163527971[/vimeo]