Art and culture star in the large video wall of the Microsoft flagship store in New York

The central axis of this flagship store is the large video wall of almost 10 metros, configured by 36 screens, which is not used for commercial purposes but to offer dynamic content that revolves around the culture and history of the city.

When Microsoft opened its first flagship in one of the main arteries of downtown Manhattan, in new york city, decided to take advantage of the high visibility of the premises to opt for digital signage solutions to attract passers-by.

With this objective, he has used the front of the building to make an artistic installation designed around the concept that this canvas should be displayed as an extension of the store facade and not as a simple digital screen.. In this way, a large LED display has been integrated. 12 meters in diameter, transforming this static structure into an element full of dynamism.

To carry out the project, Microsoft worked with Moment Factory to create this conceptual approach that shows a combination of optical illusions and photographic realism and allows this video wall, of 10 meters high and configured by 36 screens, becomes a 'digital stage'.

This creative work responds to the hustle and bustle that occurs daily on Fifth Avenue (Fifth Avenue), displaying dynamic and attractive content that provokes the curiosity and amazement of those who pass by.

The goal was to create a connection between Microsoft and New York City. This concept works as a modular framework through which the store's personality is revealed., that changes and transforms according to events, holidays or seasons of the year. The use given to this video wall goes beyond merely commercial purposes since it opts for artistic images that illustrate the culture of Fifth Avenue and its history..

Already inside the store, We have continued to focus on digital signage solutions and another display screen has been installed. 9 meters high, in portrait format, which is used for commercial purposes and to show the product offering. In addition, this establishment of more than 6.000 square meters, offering immersive experiences to collaborate with customers and partners, and acts as a technology center for the community, has about 200 LCD screens distributed among its different floors.