LG's OLED technology transforms into a spectacular visual tunnel at IFA 2016

Composed of a total of 216 55” curved screens with this technology, assembled to create a unique structure of 447 million pixels, The company has created a spectacular visual tunnel for this event, where it also carries out demonstrations with the main television and content providers of HDR technology on their OLED TVs..

Visitors who come to IFA 2016, until the 7 September at Messe Berlin, They are not indifferent to the welcome he offers them. LG Electronics during his participation in this contest (hall 18): a spectacular OLED tunnel 5 meters high, 7,4 wide and 15 long, in which shocking scenes are shown, including the northern lights of Iceland, marine ecosystems and images of space.

This unique structure has been created with 216 curved OLED screens from the manufacturer, with a size of 55”, with a total of 447.897.600 ask them (see attached video). An installation reminiscent of the one that can be seen on the YTN tower in Seoul, with the same systems (more details in Digital AV Magazine).

“This year marks fifty years since LG produced its first television and our OLED Tunnel at IFA 2016 is designed to celebrate this event, along with another milestone: the arrival of the LG OLED TV - explained Brian Kwon, president of LG Home Entertainment Company-. We offer our visitors at this event the opportunity to experience the revolutionary image rendering of OLED, as well as its ability to display perfect black along with impeccable true color contrast, visible from any angle”.

The company has produced a video, titulado ‘From Black to Black’, to include images that accentuate true colors and show the ability of its OLED technology to recreate minute details of life as shown in the tunnel.

For this, The company has recorded Iceland's Northern Lights using fourteen separate 8K cameras to capture every detail and movement of this stunning natural phenomenon as precisely as possible..

Other videos, such as underwater scenes or images taken from space, create a completely immersive environment for visitors in this OLED structure, making them feel like they are swimming in the ocean or floating in the Milky Way. At the company's stand at this event, Attendees can also learn in detail about OLED technology and its optimal recreation of open spaces within an exhibition hall..

The construction of this impressive tunnel of screens has been possible thanks to ultra-thin OLED panels, highly flexible and light, that can adapt to concave or convex formations without any distortion, allowing you to create spectacular digital installations, as immersive tunnels that show great environments. Each OLED pixel can turn itself on and off, eliminating the need for back lighting.

[youtube]https://youtu.be/xii0-VJ_mOg[/youtube]

YOU ARE TV: compatible with all HDR formats

Another attraction at the event is the demonstrations that LG carries out at its stand., in collaboration with the main television and content providers, of HDR technology on their OLED TVs, both through the Dolby Vision HDR format, como the HDR10 e Hybrid Log Gamma (HLG).

One of these demonstrations is the transmission of HLG content using the Astra satellite network and the terrestrial transmission system of the British Broadcasting Corporation (BBC). HLG is a new HDR standard, jointly developed by the BBC and Japanese broadcaster NHK, which uses a single distribution system that can be decoded by both HDR receivers and legacy non-HDR receivers.

Besides, LG is the first company that at IFA 2016 shows HDR technology combined with HFR (High Frame Rate) with HLG content, with the BBC and the European Broadcasting Union to ensure that HFR GAN content is compatible with both MPEG DASH (IP streaming) as with DVB-T2 transmission systems.

HFR is a new technology that improves the quality of Ultra HD images by increasing frames per second; from 24 frames up to a maximum of 120, resulting in smoother, more realistic movements on the screen.