Odyssey Ibiza: a unique visual advertising medium with more than eighteen million impacts

Designed, manufactured and installed by Led Dream, This impressive Led display system has become a unique and exclusive advertising support, with a number of sponsors that illuminate the 'skyline' of this Balearic island, among which is Hard Rock Hotel Ibiza as main sponsor.

Located on the façade of the Hard Rock Hotel in Ibiza, in one of the highest level places on this touristic Balearic island, on En Bossa beach (Bossa beach), next to the Ushuaïa Hotel and the Sublimotion restaurant, The Odyssey Ibiza Led screen broadcasts advertising and videos uninterruptedly, throughout the day and over a period of six months (from may to october), with more than eighteen million impacts in the season and a minimum of 8.640 daily spots.

As already analyzed Digital AV Magazine, this gigantic concave exterior high-definition LED screen, designed, manufactured and installed by Led Dream, It is the result of the joint project developed by MCM Group and GEM, owner of Palladium Hotel Group to which this establishment belongs, through your company Odyssey Leds Group, participated by Fiesta Hoteles & Resorts, based in the Balearic Islands.

This screen has very specific specifications, Custom manufactured to meet all the requirements set by the client, the location, the Aviation Safety Agency and the island authorities.

Each of its horizontal bars has a specific angle of inclination, to avoid light pollution in the airspace and in the island's ecosystem, and the cabinets are irregular to allow the fastening of the brackets that hold the curtain wall.

Its concavity, of 8,7 degrees, offers a unique visual experience outdoors, with a greater sensation of depth, simulating a 3D effect and reducing image distortion and side reflections.

Odyssey Ibiza is a great work of architectural engineering by MCM and one of the most important digital signage projects in recent years.. Proof of this is also its support structure., composed of a substructure of uprights and anchoring accessory, which in turn had to allow the fastening of the spectacular curtain wall of extra-clear glass and laminated safety, with 1.20 modulation×1,20 m. and stainless steel patch fitting type punctual fastening system.