Absen and Clear Channel improve commercial digital network at Helsinki-Vantaa Airport

Both companies have partnered to digitize large spaces and offer innovative commercial campaigns for their clients in the main European airports, that in the case of Helsinki, one of the largest in the world, has resulted in the installation of two indoor LED video screens of the N4 model.

The Finnish subsidiary of Clear Channel has expanded the digital advertising network it manages at the Helsinki-Vantaa airport with the installation of two new LED video screens of the N4 model, belonging to the N Smart series & Smart the Roll call, company with which it has a commercial and technological agreement for the execution of digital projects over the next three years.

The N4 Led video panel has 4 mm pixel pitch, and at the airport the 864 cabinet has been installed×288 mm. y 1.000 nits of brightness to configure two large format screens (of 8,71 square meters each), that in addition to image quality and uniformity, facilitates maintenance and repair from the front.

Para Derek Latham, director of digital solutions at Clear Channel Finland, This screen is a great attraction in the airport environment for advertisers and audiences. “After doing extensive research, We selected Absen Led panels to modernize our network of digital screens at the Helsinki-Vantaa International Airport, since we were impressed by the performance, brightness and overall image quality of your screens”.

In addition to improving the visual and commercial image of the airport, One of the objectives of this project “has been to increase the format of the screens, of 8,71 square meters each, and the visual impact, since they have been mounted suspended from the ceiling, in a tubular steel frame. We have worked closely with Finavia technicians, in charge of airport management, and Absen from the planning stage to installation to determine the best possible solution”, Latham points out..

As part of this collaboration, Absen offers a tailored service level agreement with Clear Channel to suit your business needs, including installation and configuration support; direct access to your technicians; five years warranty on their products, as well as replacement of parts to keep operations running, in addition to training both in their offices and in the facilities where the project has been carried out.

Besides, For this project, continuous monitoring of the media servers connected to the screens is carried out and thus immediately detect and rectify any failure that may occur in the minimum time., along with periodic maintenance to ensure optimal performance of the N4 displays in a 24-hour environment×7 like the one at the airport.

“We are always looking for new ways to deliver content to customers across our digital network,” says Latham., and the collaboration between Clear Channel and Absen responds to this, to what our customers expect from us as the largest DooH company in Finland. “We are very happy with the quality of the N4 screens and the way they display ads.”.

For your part, Nacho Pérez Borjabad, head of digital media at Clear Channel International and current advertising market director at Absen Europe, cites the airport segment as a strategic area for Absen, “an agreement with which we are delighted and we take the responsibility of offering product innovation, of performance and excellence in service to our clients, trying to exceed your expectations at all times”.

Helsinki-Vantaa joins the international airports in Italy (Rome and Venice, more data in Digital AV Magazine); Australia (Sydney and Brisbane); New Zealand (Auckland); Norway (Stavanger, Bergen and Trondheim) and others that have Absen Led display solutions that “are changing the landscape of airports with innovative and high-performance systems that go beyond a standard Led panel”, they point out from the company.