Radio City Rockettes recreate their productions with impressive live projection mapping

The specialist DWP Live has installed twenty-two Christie Boxer 4K30 projectors for the shows of this famous dance company at the emblematic New York theater, making the audience vibrate with an immersive live entertainment experience.

The multinational visualization solutions company Christie and Radio City Music Hall have joined forces so that the iconic Manhattan theater can take advantage of the high technology of this manufacturer's Boxer 4K30 projectors, with the aim of enhancing and adding a new dimension to the celebrated productions of the Radio City Rockettes, including the Christmas show 'Christmas Spectacular' and the 'New York Spectacular' premiered this year.

The increasingly common presence of cutting-edge technology in live shows and the desire to increase the visual impact of Radio City's popular theater productions made its managers, The Madison Square Garden Company, They will select the Christie Boxer 4K30 projector for the new production.

DWP Live has used this versatile equipment, of which twenty-two units have been installed, to create an extraordinary viewing experience, with three different displays -eight on each side of the theater and six in the projection booth- to create an immersive environment in which a kaleidoscope of colors and images fills the arches of the ceiling and the back of the theater stage.

As Danny Whetstone explains, founder and chairman of DWP Live: “a few months before the broadcast of Adele, a live NBC production, We set up a specific installation in Radio City with very little notice. After some meetings and a demo of the Christie Boxer projector, we offered our services to Madison Square Garden Company to reinforce their production. 2016 New York Spectacular, starring the Radio City Rockettes. “Our content design updates ensured a great staging for the show and much more immersive for the audience.”.

Besides, One of the advantages of this equipment is that it reduces environmental noise and ensures the future of the investment.. “When evaluating the different projector options - continues Whetstone- we knew what we wanted 30.000 lumens and significant improvements in brightness, contrast and color depth. We chose Boxer projectors for their flexibility, low ambient noise level and its ability to display native resolution at 4K”.

Installation was carried out in five days, two weeks before the premiere of the show and with the Rockettes already working on the last rehearsals. “To do this project we had to overcome all kinds of obstacles. Christie was incredibly flexible and helpful, “Massuring that we had everything necessary to deliver the installation on time.”, recalls the president of DWP Live.

Kaleidoscope of images

The plot of 'New York Spectacular' is a hymn to this city in the summer season through the adventures of two children who, during a family vacation, end up accidentally separated from their parents.. Suddenly, The city comes alive to help reunite the family. The production reproduces emblematic scenes from New York, with icons like the Empire State, Wall Street, Central Park y Times Square, along with emblematic monuments such as the Statue of Liberty or the Wall Street Bull.

For the head of DWP Live, “The content manages to immerse the public and convey the feeling that, more than contemplating the environment, is part of it. Installation of projection mapping technology transforms Radio City and creates a new live entertainment experience”.

Proof of it, These are the sensations that Wheatstone had when watching the show: “I had the pleasure of attending the premiere of 'New York Spectacular' and seeing the amazement and excitement of the audience at the projection mapping. Instead of limiting yourself to the stage, the show offers an immersive experience. I was involved in this project since its installation and, when contemplating it as a spectator from the stalls, I couldn't help but think, one more time, en nuestra lucha por ofrecer a todos los públicos la mejor experiencia posible”.

This installation has reinforced DWP Live's profile as a company that not only produces one-off events with projection mapping, but permanent installations with said technology. From this project, Whetstone highlights “our ability to work with very short deadlines without this preventing us from delivering a product of the highest quality for your enjoyment for several years.”. At DWP Live we do not see projects as temporary: “We develop and design structures with an eye toward the long term.”.

Besides, This project has not only consolidated the relationship of this company with Christie, but “leaves our mark on one of the landmarks of New York and world entertainment and strengthens our relationship with Madison Square Garden Company and Radio City Music Hall”, concludes this director.