Smart Boutique: a digital innovation laboratory focused on the omnichannel experience

La Roca Village has launched this pioneering project in which the latest advances in visual systems, virtual reality, wireless communications, analytical or robotic tools, to name a few, They are designed for and to offer the customer a unique moment when they enter a store..

Technological companies in the audiovisual and IT environment, as Admire, Idneo, Intel, Microsoft y Panasonic, have participated with their systems to improve the customer experience in the retail environment in the project carried out in La Roca Village, a shopping area of ​​Barcelona, which has been chosen within the framework of Cataluña Smart Country Tour and coinciding with Smart City Expo World Congress 2016, that yesterday closed its doors in Celebrate Barcelona, to show what a store will be like in the short term.

Under the name of Smart Boutique, These companies have created what has been called “the first innovation laboratory in retail”, as the La Roca Village statement explains, with the aim of “transmitting to the visitor the shopping experience they will have in the stores of the future”.

And this is what happens when a robot enters Smart Boutique (robotized virtual assistant) that not only welcomes the customer or thanks them for their visit when they leave, but offers personalized attention if requested.

In this space where large format screens, Touch tables and video wall configurations design a spectacular commercial showcase, tools and functionalities have also been deployed to offer maximum comfort, information and interactivity for the buyer, from digital fitting rooms and virtual fitting room, garments that are projected in the exhibitor itself, video mapping, object analytics, augmented reality, etc.

Thanks to this technology, The buyer can instantly receive all the information about a product by simply pointing their mobile phone at it., as well as sharing the images that can be taken in an innovative photocall on social networks through the establishment's WiFi.

In this environment, Panasonic has presented its Light ID solution for the first time in Europe, specially developed for the retail sector, that uses light as a means of communication to send content to the smartphone.

[youtube]https://youtu.be/0k_Hj6yZLxI[/youtube]