After ending the joint venture between the Audio-Technica Group and Lexon S.A., This new company contributes the work carried out these years to configure a select portfolio of brands and products, as well as the development of a complete operational organization.

neo-technica-iberia-headquarters

Audio-Technica Iberia arises from Lexon Distribution, participated company since its creation, in June 2014, by Audio-Technica Group and Lexon SA. This first stage of joint venture that is now ending, has allowed the configuration of a select catalog of brands and products, as well as the development of an operational organization, that have been integrated into Audio-Technica Iberia, which is in turn part of the Audio-Technica Europe structure.

The new facilities, located next to the Gran Via fairgrounds 2, in Hospitalet de Llobregat (Barcelona), They house all departments of the company (commercial, warehouse with its own logistics organization, integrated technical and after-sales service, financial department, marketing and general management).

neo-technica-iberia-satThe company has made a great effort in the area of ​​communication with its customers with the development of various channels, How to create a new website in Spanish, framed on the Audio-Technica Europe portal, with extensive information for clients and users.

In addition to its professional division, Audio-Technica Iberia has a business area dedicated to the distribution of the company's products for personal and domestic use., which includes, inter alia, a wide catalog of headphones, turntables and phono cartridges.

neo-technica-management-staffTo celebrate the beginning of this new stage, The company's main executives visited the new facilities (as they appear in the image): Manabu Oak, director of the international division of Audio-Technica Japan; Richard Garrido, president and CEO of the company in Europe; Keisuke Kobayashi, director marketing & Audio-Technica engineering in Japan, and Robert Morgan Males, Marketing Director of Audio-Technica Europe and Director of Audio-Technica Limited.

The objective of Audio-Technica Iberia is to offer customers products of the highest quality, with the best support and the best commercial treatment. As Richard Garrido assures, President and CEO of Audio-Technica Europe, “The company aspires that its principles, “values ​​and convictions are reflected at all times in the aspects of their activity.”.

Exclusive distributor in Spain:

  • Audio-Technica (Professional): studio microphones and headphones, straight, broadcast and installation, as well as all its accessories and complementary products
  • Audio-Technica (Consumer): audio personal, phonograph capsules, giradiscos.
  • Allen & Heath: professional analog and digital live mixers, studio and DJ.
  • Genelec: high-quality monitoring systems for studio and broadcast, high quality speakers for installations.
  • Apart: with a wide range of products to cover any installation need, including those raised in very tight budgets, providing quality sound.
  • numark: professional DJ products, including the most advanced DJ controllers on the market.
  • Alto Professional: with all types of audio products to offer professional and affordable solutions to both companies and live musicians.
  • They will listen: top-quality studio and live audio interfaces at an affordable price.
  • Soundtube: high quality speakers for installation, including special models for specific needs.
  • Xilica: specialized audio processors for sound system, both fixed and mobile.
By, 25 Nov, 2016, Section: Audio, Business

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