BroadSign software manages the contents of the digital signage network at Dutch airports

The first phase of this project has begun in Eindhoven and after its completion it will continue in Rotterdam and some service stations in the country.. In the first, LCD screens have been installed at check-in counters, duty free stores, restaurants, rest areas, conveyor belts and exit doors.

BroadSign has been selected to provide content to the digital signage network of Dutch airports. The first installation was carried out in October at the second largest airport in the Netherlands, the one from Eindhoven.

This project consisted of the installation of LCD screens at the check-in counters, in duty free stores, the restaurants, rest areas, conveyor belts and exit doors.

“BroadSign software allows us to deliver content to screens both individually and in sets, in addition to allowing scheduled broadcasts”, Explica Danny van Beek, general director of MMD Media.

The main clients advertised at this airport are T-Mobile, Vodafone and Transavia.
The next phase of this project will be carried out at Rotterdam airport and at service stations in the country.. And these these locations will use BroadSign software to manage the contents of the digital signage network.

“As an OOH agency, MMD Media is aware of the benefits that this support offers to consumers and advertisers, as well as the challenges it represents for network operators and media buyers,” aclara Maarten Dollevoet, Vice President of Global Sales at BroadSign.