Mutua Universal brings its digital corporate communication strategy to the center of Barcelona

In order to improve the quality of patient care, Two screens have been installed in the Barcelona health center 43 inches vertically for waiting rooms and a totem, also in portrait format, of 49 inches at the entrance. All of this is managed with the Cisco Appspace platform.

Mutua Universal has opted for innovation and new technologies to improve the quality of patient care and, has done it, offering useful and effective information in assistance centers.

The latest initiative has been launched in the recently inaugurated center of Barcelona, where he has implemented a digital corporate communication project with the help of Neo Advertising. Installation that joins those already carried out in the assistance centers of Logroño, Zaragoza and Granada.

In Barcelona, ​​two screens have been installed. 43 inches vertically for waiting rooms and a totem, also in portrait format, of 49 inches at the entrance. All of this managed with the Appspace platform. Cisco.

This project is located within the entity's innovation process in the field of corporate communication. For this reason, bets on new digital media such as digital signage. This high visual impact medium achieves attractive communication, in addition to generating great brand awareness.

The commitment to this technology, It is included in the renewal of Mutua Universal communication, in which they recently redesigned their website as well as their entire presence on social media.

For the digital prison project, A communication strategy has been defined thinking about the environment, the context, the audience to which it is directed and the time of broadcast. This strategy is based on three axes: branding and corporate culture, brand services and health advice clips.

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