Atlético de Madrid trusts LG Partner 360 the AV innovation of the Wanda Metropolitano stadium
The Madrid football club and the technology manufacturer have signed an agreement to provide the new rojiblanco stadium with professional screens, cutting-edge televisions and outdoor signage solutions, according to the project that will be carried out by the professional area of LG Electronics Spain.
Wanda Metropolitano, The new stadium of the Atlético de Madrid football club will have the latest audiovisual technology from LG Electronics, after the agreement signed between both organizations. A project that will coordinate the professional area of the Spanish subsidiary, LG Partner 360, to provide professional screens, videowall, televisions and signage solutions every corner of the red and white venue, in which he has also participated Telefónica as a partner.
As Jaime de Jaraíz has pointed out, president and CEO LG Iberia, “LG's technological innovation in screens, with half a century of manufacturing and marketing experience, which culminates in the most advanced television technology on the market -LG Oled-, It is the one that has promoted and decided the agreement of both companies, which is based on our vision of being next to our partners and on the values that this sports club promotes with its fans.”.
Both for the number of screens and monitors installed, as for its advanced functionalities, Wanda Metropolitano is a benchmark in the construction of sports stadiums and in the use of technology to improve the experience of spectators at football events. (more details in Digital AV Magazine), "But it also means a qualitative leap in Atlético de Madrid's commitment to differentiate itself in the personalized treatment of its visitors.", before, during and after games, as well as in all events that may take place on the premises”.
In this line of offering professional solutions with the latest technology and personalized attention, LG Partner 360 has designed hand in hand with those responsible for the red and white club a technological deployment in line with future challenges, both sports and business, of Atlético de Madrid.
Led Curtain, giant video scoreboards and connectivity
Among other solutions that may be revealed until next September, “Wanda Metropolitano will have an LED visual curtain on the roof that surrounds the stadium, which is completed with three giant video scoreboards on the field and another circular screen in the stands, as well as a video wall on the exterior façade, in the Fan Zone, which is the largest installed in a sports venue so far”, stated the commercial director of Atlético de Madrid, Inigo Aznar, during the LG professional event 'Together', held today at its headquarters and about which this newspaper will provide more information.
Besides, Another of the innovations of the new stadium at the service of fans and visitors is that “The entire facility will be connected with WiFi technology - says Aznar -. A mobile app is being developed so that fans can start their experience before leaving home., with all kinds of information, during the meeting and once it is over”.
By Telefónica, Javier Llorente has highlighted the complexity of this project “both for the civil works that it has involved and for deploying and integrating technology that allows the emotions that the club represents throughout the venue to be transmitted to the fans.. Combining it has been a great innovation challenge and LG had the differential technology that combines the passion that occurs in an environment like football.”.
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