IMED Hospitales expands its digital signage network to the centers of Valencia and Torrevieja

As I already did in Elche, In these two hospital centers Medip Health has been the company responsible for the project that has once again opted for the solutions of the Swiss brand Spinetix. This new communication channel allows you to display information such as health campaigns, product offers or general information of interest to the patient.

IMED Hospitals is a private health group with a presence in the eastern part of the peninsula that currently has 3 hospitals and 2 polyclinics, and in those who work more than 1.000 professionals. The new IMED Valencia center is located in the northwest area of ​​the city. It has 185 rooms, distributed in 8 hospitalization units designed with an avant-garde style and equipped with the latest advances in healthcare technology, the entertainment and well-being of patients and their companions.

With the aim of improving communication with the patient, The hospital management decided to create a communication channel to show patients information of interest about the center and its services., as well as disseminate prevention campaigns and healthy advice.

This channel was based on a digital signage solution that had to respond to a series of requirements:

• They had to have 70 screens capable of operating 24 hours a day×365.
• The management and configuration of the players and the loading of content had to be done remotely.
• The creation and modification of content had to be quick, simple and centralized in the IMED offices in Alfaz del Pi (Benidorm).
• It had to be compatible with the existing signage system at IMED Elche, which has 45 installed screens, 12 of them forming 3 videowalls de 4 displays each.
• It was necessary to design an optimal architecture for the automatic updating of the contents of the players., taking into account existing network resources.
• Additionally, it was necessary to be able to expand the project, integrating the functionalities in the IMED Torrevieja facilities with a total of 6 screens.

For the installation of the new signage system at IMED Valencia and Torrevieja, the project was entrusted to the company Medip Health, who opted for the Swiss brand's digital signage solution Spinetix, just like he did at IMED Elche.

Concretely, For the new players, the HMP300 has been chosen, model that coexists with the HMP100 installed at IMED Elche. For content editing, Spinetix has provided a desktop solution called Elementi that is distributed through licenses. In this case, the Elementi X license has been chosen since, among other things, allows you to manage an unlimited number of players or upload content to network drives.

The physical installation of the new Valencia players was carried out in a short period of time since these players only need to be connected to the power and the data network.. Once installed, management becomes completely remote.

Regarding the players already installed in Elche, Firmware was updated to ensure that the contents of the new Elementi X were fully compatible. Besides, Existing projects were migrated from the old HMD content editing software to the new Elementi.

Medip Health, with the advice of Masscom, worked jointly with the IMED IT Department to dimension, configure and launch the servers that periodically load the contents that are automatically downloaded by the players to display them on the screens.

Thanks to this technology, The IMED marketing team edits and updates the content without depending on anyone. Since the players automatically download validated content, The marketing team is freed from the task of uploading content and maintaining or managing the players.

This new communication channel, created by digital signage screen network, allows you to display information such as health campaigns, product offers or general information that may be of interest to the patient. The solution proposed by Medip Health is aligned with the principles of maximum quality and continuous improvement in customer service..

Editing content is intuitive, easy and fast. Besides, Templates have been generated that are integrated with current tools for corporate use and feed other company communication channels, like your website or your RSS news feed. This way, modifying the information in a single place, This will also be automatically updated in the digital signage system, allowing a constant flow of updates in the information directed to the patient..

Second installation phase

Medip Health has already installed 45 screens in Elche, and in this second phase, The system has been completed with 60 screens at IMED Valencia and 6 at IMED Torrevieja.

This increase in the number of screens has meant a minimal update in which the existing infrastructure has been taken advantage of.. Besides, The work methodology at the operational level is similar but more efficient, thanks to a training plan adapted to the specific needs of IMED. This solution is fully prepared to size the number of screens in hospitals in the future, without increasing central infrastructure or new operating expenses.