Audio-Technica helps make the Spiritland music experience a reality

A wide range of products from its catalog have been installed in this room, allowing them to interact in the same broadcasting space, live sound, High-end audio installation and playback for audiophiles.

Spiritland is brown, bar and restaurant and has become one of the most attractive places in London for being a space where music is given maximum prominence, highlighting its custom made sound system.

Combining coffee, bar and radio station with an extensive musical program seven days a week, Spiritland has established itself as a space to 'celebrate art and enjoy the senses'.

The recent collaboration between Spiritland and Audio-Technica UK has encouraged several products from its catalog to be installed at the venue to help offer the varied offer of interviews, question and answer sessions, DJ performances, record plays and radio broadcasts.

“Spiritland is a particularly interesting project for Audio-Technica UK, since it allows several of our specialized products to interact in the same space: broadcasting, live sound, “High-end audio installation and playback for audiophiles”, explains Robert Morgan-Males, director of Marketing de Audio-Technica Europe.

The heart of Spiritland is its sound system, which includes a pair of speakers Living Voice, tube amplification created by the Italian manufacturer Atelier du Triode and a turntable Kuzma.

At the beginning of the audio chain is a hand-crafted ART1000 Direct Power moving coil cartridge which is used to provide optimal audio reproduction from the turntable onwards..

The ART1000 was introduced by Audio-Technica Japan at 2016 and is the result of years of research and development in Direct Power capsule technology, in which the coils are mounted directly on the tip of the needle, enabling vivid replication of the subtlest sonic details with optimal transient response.

For playing vinyl on the pair of turntables installed in the DJ booth, VM moving magnet cartridges selected from the Audio-Technica catalog are also used.

Five pairs of Audio-Technica M Series headphones, the ATH-M70x, and five BP40 large-diaphragm dynamic microphones form the basis of the radio studio setup, alongside limited edition ATH-M50xMG headphones with a matte gray finish, available for guest artists and DJs. For capturing ambient sound in the area intended for the public, U853R condenser pendant microphones have been installed in the ceiling; while for live sessions and interviews, ATM610a hypercardioid dynamic microphones and BP892 miniature headband condenser microphones are used.

Audio-Technica UK has also provided a solution for voiceover and ambient audio playback using six Audio Mask 6T two-way loudspeakers. Apart installed in the cafe/bar area, amplified by means of a four-channel Apart equipment, configurable in bridge mode Revamp4120T.

The curved design of the Mask 6T cabinets fits with Spiritland's aesthetic design., while an additional Revamp4120T unit amplifies the signal for different pairs of vintage speakers located in each of the venue's four bathrooms..

The microphones, Headphones and capsules used in the Spiritland signal chain help round out a mix of original analog equipment, while playing a critical role in the sound quality delivered by the editing and streaming capabilities of these facilities.

“Spiritland is a huge operation carried out in a small space, with elements that include hospitality, nightly DJ performances, radio broadcasts, live talks, retail and much more. Audio-Technica has been involved in every aspect, from the capsules used in the DJ booths to the amplification throughout the venue”, comments Paul Noble, Spiritland Artistic Director.