The OUE tower in Los Angeles welcomes its visitors with a brilliant work of visual engineering

The iconic United States Bank Tower, now from the OUE group, has remodeled its entrance with a striking curved LED screen, of 38×5 metros, by prolific artist David Niles, with contents in 4, 6 and 8K and more efficient LED diode technology.

Key destination for Los Angeles visitors, both for being the tallest and most photographed skyscraper in the city and projected in well-known films, as well as the recent creation of a glass slide and a spectacular viewpoint located between the floors 69 y 71, It also has a no less impressive lobby to welcome its thousands of visitors..

To shape this great glass atrium, Those responsible have trusted the artist David Niles, founder of Niles Creative Group (NCG), to design a unique work that would reflect both the culture and history of Los Angeles and the change from U.S Bank Tower to OUE Tower, which is concentrated on a huge LED screen (of 38 meters wide and five meters high), that not only dominates the lobby, but it can be seen from the street.

Niles specified diode and Led driver (of 4,5 mm píxel pitch) from the specialist SiliconCore, ideal for viewing distance of visitors in the building, in collaboration with the Belgian firm Barco y su submódulo X4,5 curved Led display, compatible with a mechanical frame with built-in processing.

The video content has been made in 4K resolution, 6K y 8K, that the team of this artists has filmed, adjusting to the exact dimensions and resolutions required, including extensive scenes of the essence of Los Angeles culture and history. Barco's Infinipix NP-100 image processor allows full use of the screen, with cloud-based processing of multiple sources for smooth and accurate presentation of video content at these resolutions.

Visual and energy efficiency

One of the highlights in the modernization of the building and also in the installation of the screen has been compliance with the strictest environmental standards, which was a challenge in the search for a screen with the required dimensions that was an energy sustainable option.

As David Niles explained, “SiliconCore's common cathode LED was the only display technology whose power consumption was low enough to make this installation possible.”, as power and subsequent heat generation were mission critical requirements. This customized solution allows energy savings of 30-40% on the standard surface of LED diodes”.

Specifically, This technology reduces the heat production of the screens, eliminating the need for additional cooling. As a result, This efficient, lower power design allows the display to handle higher Led densities while maintaining high brightness and excellent performance, con 2.000 perfect nits and smooth images.

By Eric Lee, CEO of SiliconCore, “Customers and innovative projects drive us to develop new technology, like our patented Common Cathode, that responds to demanding demands of designers, as David Niles, and we partnered with them to drive innovation with large-scale fine-pitch direct-view LED displays.”.

Led technology in curved design and 3D effects

SiliconCore's curved Led screen offers a resolution of 8,500×1.440p (the largest so far west of the Mississippi, for a total of 12,2 millions of pixels that allows you to display a photorealistic image so clear that it appears to be three-dimensional.

NCG's content delivery system uses artificial intelligence to change the flow of music, as well as visual effects to mimic the movement of pedestrian traffic within the lobby, that does not leave visitors indifferent.

Besides, SiliconCore's Common Cathode technology features a high-speed LED driver to ensure optimal pixel performance and constant refresh rates. 2.000 Hz, a fundamental element to show such demanding content.

The entire installation, including fabrication of support structure, It was made by Andrew Gumper, of AG Light and Sound, with a front access mechanics for easy maintenance service. For Niles, “This installation is truly spectacular and our ambitious content requirements have been brought to life in the most compelling way.”, seamless, due to the nature of the LED”.