Secuoya Nexus teaches a workshop on virtual reality applied to brands at El Sol

Participants will learn in detail the process of creating a content project for brands with virtual reality.

This division of Sequoia Group, that brings together the corporate and digital areas of the company, participate in the edition 2018 of the Ibero-American Festival of advertising communication – The Sun, which is celebrated from today until next 2 June in Bilbao, as a member of the Branded Content Marketing Association (BCMA Spain).

With the title 'Live the creative process of a VR experience', Secuoya Nexus will teach this afternoon (at 19:00h) a practical workshop, one hour long, in which it will offer participants the opportunity to experience first-hand the process of creating a content project for brands in this technology (approach, idea, concept, history and implementation), demonstrating how virtual reality can be a perfect ally in business.

Eduardo Basarte will teach the workshop (director Secuoya Nexus); David Berdones (director of extended reality in this division); Carlos Narbaiza (responsible for development and art of extended reality at Grupo Secuoya), and Jaime Martínez (Programmer).

This Secuoya Nexus virtual reality workshop is part of the festival's activities and events., which this year celebrates its 33rd edition, since it is a reference in Spain in the development and application of Extended reality solutions (XR) in all its range of possibilities (virtual reality, increased and mixed) for brands and companies, which it helps to incorporate this type of technologies into their digital transformation agenda and thus achieve new models of approach to their offers..