Trison brings an AV and interactive experience to Pull's largest store&Bear in Spain

The Inditex Group's fashion brand has large transparent LED screens on the façade and interactive systems inside in its new store in Madrid., composed by Trison.

The innovation, Brightness and functionality have been the three pillars of the project carried out by the audiovisual integrator Trison in the new store Pull&Bear, the largest so far for this young fashion brand in the Inditex Group, located in the center of Madrid, the same city where it began its activity in 1991.

This new space, located on Madrid's Preciados street, presents the new image of the firm under the California concept, and in which Trison had the challenge of providing movement and dynamism to the establishment, with a solution to offer an attractive shopping experience thanks to audiovisual technology and interactivity.

In this sense, the shopping experience begins before entering the store, ya que una pantalla Led transparente de gran tamaño (19×2,5 metros) wraps around the façade of the building, illuminating Preciados Street and capturing the attention of passers-by with unique visual content in 4K quality.

Besides, The transparency of this Led screen allows light to penetrate the interior of the store and helps reduce electricity consumption.

Once inside, The different spaces of the establishment become dynamic thanks to the large-format LED screens that adapt to the architecture of the building; Led banners hanging from the ceiling; high-resolution LCD monitors in narrow format and LED screens integrated into columns that achieve an aesthetic effect without a frame.

Acoustically, the store has an audio system to offer surround sound, which is based on exclusively customized speakers to fully integrate with the new image of the firm.

Promoting omnichannel

This new Pull space&Bear, distributed over four floors, with about 1.000 square meters, fully committed to omnichannel and the integration of online sales with the store, two increasingly interconnected areas as components of a single shopping experience, in which technology is integrated into the purchasing process.

In this way, The establishment has a special area for online orders with self-collection boxes that include a tutorial for correct use. The fitting rooms also incorporate technological innovations, since they have a person detection system, so that thanks to the green and red light signals, Customers know if you are busy or free.