Necsum designs the interactive video art experience for the new Torrecárdenas shopping center

With a design that pays tribute to the cinematographic presence of Almería, in which interactive AV technology is integrated with architecture, and a kilometer-long red carpet for its inauguration, which has entered the Guinness World Records.

The project designed by Chapman Taylor Madrid Studio for him Torrecárdenas Shopping Center, property of Bogaris Retail, It is inspired by the world of cinema and the presence of this Andalusian city in numerous national and international films..

With this concept, This shopping center opened its doors a few days ago with the deployment of the longest red carpet in the world, after its official certification by Guinness World Records, made to date.

Audiovisual and interactive technology is also added to this unique concept., to create a unique digital shopping and entertainment experience for your visitors, that has been defined, designed and executed by Necsum,specialist in audiovisual and interactive projects, digital architecture and artistic lighting and digital content.

One of the great claims in this sense of the installation -with 60.000 m2 of commercial surface, distributed in 20.000 m2 of specialized areas and 40.000 m2 of commercial gallery, along with 3.000 free parking spaces- It's a big LED screen., which is located at one of its main entrances to welcome visitors, and is integrated into the unique architecture of the façade.

The digital content shown on this screen and in the interior interactive digital spaces follows the cinematographic theme of the films recorded in Almería, that are combined with 3D animation actions, video art, augmented reality, etc. in order to “generate emotions and new forms of entertainment, in which visitors are the main protagonists, that will make each person feel like a real movie star”.

An experience that has taken as an example the actions of digital art integrated into architecture and the transformation of buildings as a tourist and cultural attraction of great impact., that are taking place in Korea, San Francisco, among other cities.