“Charmex's relationship with the channel is strong, dynamic and, above all, compromised”, Santiago Verdu

The general director of Charmex analyzes for Digital AV the success of the recent celebration of the Open Day dedicated to the news of the audiovisual manufacturer Christie in Madrid, and the value this B2B wholesaler brings to the market.

As the main distributor of Christie in Spain, Santiago Verdu, general director of Charmex International, highlights the potential developed by this manufacturer, which has been evident in the open day organized by the wholesaler around its latest advances in projection for 2019.

"One more time, Christie stays ahead of its competitors with RGB laser technology for the professional AV market, being a pioneer in establishing what will be a market standard, with the presentation of the DK40 projector, of 40.000 lumens”.

For this manager, pure laser technology (RGB) “outperforms laser phosphorus, and it will represent an important qualitative leap in the market in terms of colorimetry, color saturation, quality and resolution”.

In the video, Verdú analyzes other Christie innovations presented at the Open Day (more data in Digital AV), which will have their climax during ISE 2019 in Amsterdam, but highlights the value that Charmex brings to this manufacturer “for its ability to integrate different elements for all AV projects.”, both in rental, broadcast and fixed installation”.

The basis of all this is “the quality of our human team, which is the main value of Charmex in its activity and in a close relationship with the channel, strong, dynamic and, above all, commitment that has put us where we are”, says Santiago Verdú.