Habitat América modernizes its signage system with a digital signage network

The network, powered by the Mvix platform, consists of 15 screens, located in the lobbies of different headquarters in the metropolitan area of ​​Baltimore and Washington DC.

Founded in 1988, Habitat America is a property management company, based in Annapolis (Maryland – USA), which has specialized in creating market and management studies. Manages about a hundred apartment communities in the Mid-Atlantic region, both multi-family and senior.

Habitat America wanted to reduce paper use and save resources while seeking to modernize its communication strategy with residents and guests..

There are many people who come to their offices. The lobby is a key place for residents to discover upcoming events, learn about amenities or get involved in the community. However, their offices were not used properly for these purposes.

Before installing the digital signage network, Habitat America relied on to communicate with residents, to a large extent, of traditional signage. A medium that was neither attractive nor dynamic, and that he was not able to capture the attention of the audience.

To replace this traditional signage with a more digital and dynamic medium, a network was implemented, composed of 15 digital signage screens. These have been installed in the lobbies of 15 different locations.

All of them are powered by the platform Mvix, Allows you to create and upload content remotely so administrators can access the software from anywhere. Screens can be updated on the fly to show new content, creating efficiency with community communications.

Mvix digital signage software includes more than 200 content applications and data integrations, allowing Habitat America to upload, update and manage ads, in addition to videos, moving text, the time, the time and date, and event listings.

Administrators can make real-time updates through cloud-based software and have it automatically start playing on screens, eliminating the need for manual content updating.

Digital screens placed in its offices have allowed the company to maintain consistency across all of its locations.. This consistency, along with remote and advanced programming, has allowed us to modernize communications, at the same time they have managed to save resources and eliminate the use of paper.