LG OLED Transparente: a unique visual universe to transform any environment

The innovation that the manufacturer carries out to improve its display systems currently has the Transparent OLED screen as one of its greatest exponents and allies for any commercial and business environment.; a unique solution on the market that opens a new era in the application of digital signage.

With an innovative transparent design that allows you to see beyond the screen, high image quality and format flexibility, the Transparent OLED system (T-OLED) developed by LG It is a step further in visual experience to transform any space into an impressive, fully functional digital environment., adapted to the needs of each application and sector.

This technological solution offers transparency of the 38%, enough to see details of objects, images and text behind the screen, creating a visual immersion effect between the client who is looking and what is shown in a differential and high-impact way.

Reinvent digital signage

Thanks to LG OLED technology, this transparent screen, whose first model is the 55” EW5F-A system, displays vivid and true colors thanks to its independent pixels, the result is high quality images, with Full HD resolution and a brightness of 400 cd/m² , that blend perfectly with the environment. Images projected on the transparent screen overlap objects in the background, thus achieving an augmented reality effect.

Unlike other transparent screens, T-OLED uses black instead of white, like transparent color, the result of which is that the edge of the screen is almost imperceptible when there is a black background and lighter colors, like gold or silver, They attract much more attention to stand out, For example, jewelry items, watches, etc.

Besides, can be installed on moving surfaces and in video wall format, significantly increasing its impact and spectacularity in any commercial and business environment, with multiple possibilities when displaying content.

In this sense, The T-OLED screen is designed to facilitate installation and integrate into any environment thanks to the fact that it weighs less than 14 kilos and offers two possibilities: Open Frame y Standalone. The first is designed with an open frame to resemble a 55” glass panel, either installed alone or on a 2xN video wall, and the electronics can be hidden up 1,6 meters away, thus achieving the greatest transparency effect.

For your part, The Standalone model integrates electronics in its support. Both incorporate the Smart webOS3.2+ platform for dynamic and interactive communication.

Unique and differential experience in any environment

A common and priority denominator of digital signage is to create a unique experience, attractive and high impact for customers, mainly in the retail environment, a sector that is constantly evolving to adapt to new consumers and boost sales.

And it is in this environment where LG's development with the Transparent OLED screen forms a perfect technological tandem in terms of functionality., customization and creative and commercial possibilities. An example of this is its application in areas of an establishment., like counters, escapes, core areas, that were normally wasted until now and with this transparent panel they are transformed into an attractive, showing images or objects that can be viewed from both sides.

 

The transparency of T-OLED allows the creation of visual effects that do not leave a buyer indifferent when visiting a store., displaying physical products, exclusive brands, commercial promotions,…behind the panel, while images and videos are reproduced on the screen in vivid colors (see attached video).

A new form of visual communication that opens up an infinite range of creative possibilities that until now traditional digital signage did not offer either to the buyer or to the owner of a commercial environment to improve both the purchasing experience and sales..

Especially effective has been the collaboration between LG and ZeroLight in the design of a car showroom, in which the customer and traditional car configurator experience is radically transformed using the Transparent OLED screen (more details of the project in Digital AV).