Philips Professional Display shows its technological innovation during Showcase 2019

Customers, integrators and distributors of the Dutch multinational have been able to learn in detail and in action its latest developments, joint solutions with partners and its strategic vision to continue with constant growth and as a benchmark in the ProAV market.

The Barceló Marbella hotel hosted the past 8, 9 y 10 October Showcase 2019, the annual event of Philips Professional Display Solutions (PDS) which on this occasion stopped at the Spanish Costa del Sol to publicize its latest developments and promote networking between clients, integrators and distributors.

Philips PDS Showcase 2019 was divided into three areas: Signage, Pro TV and an area dedicated to plenary sessions and demonstrations by the sixteen partners who have accompanied the audiovisual multinational to present new developments that make the most of the technology developed by this Dutch manufacturer..

In this area, attendees learned about the solutions developed by technological partners such as Admira, Advantech, Exterity, Grassfish, Intel, Again, Navori, Otter, Peerles AV, Shop, Signify, SignStix, Telelogues, Telenor/Connexion, Trison y Vogel’s (more details in the attached video).

Franck Racape, vice president EMEA at Philips (in the image below), During his company's event, he highlighted the significant growth of collaborative environments, that open new possibilities of interaction between digital screens and different interface systems.

The new collaborative tools high-end, of which in Philips Showcase 2019 Excellent examples have been shown by numerous partners, are bringing new experiences to corporate and education environments.

Racape explained to the attendees that in the last two years, Philips PDS has managed to position itself in third position in the market in terms of sales of digital signage solutions, which has materialized with the signing of numerous projects in public locations, corporations, transport, retail, hospitality and education.

Regarding the professional television area, The company has held the second position in the market for the last four years, with notable growth in sales in Spain and Portugal.

These achievements and strategic vision of the company respond, as Racape emphasizes, “to innovation, which has been a key factor in achieving this positioning in the market”.

A good example of this is the integration of augmented reality technology in its professional screens through the use of the ARc app., which, thanks to its intuitive interface, allows you to develop attractive presentations in individual as well as multi-screen visual systems.

Besides, Both the digital signage solutions and the professional televisions developed by the company currently integrate the Android operating system., providing extremely fast performance and great flexibility in any application.