Clear Channel estrena una vanguardista red de digital signage en la capital de Silicon Valley

The CCO Radar solution has been implemented at the San José Norman Y airport. Mineta using a digital signage network made up of 82 screens. Google Cloud and Alaska Airlines will be the brands that debut this new DooH medium.

Clear Channel Airports (CCA) has been launched at the Norman Y International Airport. Mineta San Jose (SJC) a cutting-edge digital signage network that includes the planning solution, DooH audience amplification and measurement, Clear Channel Outdoor Radar (CCO Radar).

This fully digital program will begin with the Google Cloud and Alaska Airlines brands next November. “Alaska is thrilled to be a founding partner of Clear Channel Airports to help modernize the way travelers interact with advertising at San Jose Airport”, comments Natalie Bowman, Managing Director of Brand Communications and Marketing at Alaska Airlines.

In addition to SJC Foundation Sponsors, other Silicon Valley tech brands will participate in these ad campaigns that ensure their messages will run across the web, composed of 82 new digital screens (more than 1.524 square meters of digital signage).
Besides, this CCA strategy will make SJC double its advertising revenue, setting a new bar for revenue per passenger.

“With San José as the world technological capital, This is the most appropriate place to launch the United States' first all-digital airport advertising network”, explica John Moyer , Senior Vice President of Development and Operations, Clear Channel Airports (CCA).

CCO Radar brings digital insights to the physical world of Dooh advertising, by leveraging anonymous mobile location data to help advertisers understand consumer mobility, campaign behavior and results.

Using Intel technology, CCA has developed the first fully digital airport advertising network. “The CCA network of 82 New digital screens represent the future of out-of-home digital media advertising (DooH), where the screens are addressable, responsible and attributable”, José Avalos clarifies , vice president of Intel IOT Group and GM Visual Retail. “This is moving the DOOH industry from the old media model to a custom audience model.”.