Movies will show in feature 2020 the new features of Showcases

This integration facilitates compatibility with other existing digital signage solutions., along with new tracking capabilities, that provide new types of usage statistics.

The digital signage solution Showcases, developed by Movilok to provide interactivity to any type of screen with the mobile phone, It has improved functionalities that the manufacturer will show during its participation in Feature 2020, which will take place 22 al 26 January 2020 in Ifema (pavilion 10 – estand 10B17).

No need to download any application, This solution allows the user to interact with the contents of the screens through their mobile browser to, For example, download said content for later consumption (coupons, documents, other premium content), complete the purchase of a product/service or send a request for additional information via mobile phone to the business or company that owns the digital screen.

Maria Elena Calavia, Mobilok marketing manager, explains that “this solution allows uses other than merely advertising and goes beyond passive information, like that of traditional signage systems”.

Among other advantages, “It is a solution in line with the latest trends in digital wallets that point to new uses, inter alia, advice at the point of sale or in museums, tourist offices or communication with citizens or employees, interactive kiosks or financial services”, points out Calavia.

This Movilok tool facilitates content management in the cloud, allows them to be updated quickly, centralized and remote, in addition to providing usage analytics to better understand the customer.

During his participation in Fitur 2020, The Madrid company will show in action the functionalities that have been incorporated into Showcases, such as expanding the capabilities of tracking, that provide new types of system usage statistics, always in an aggregated form and respecting the anonymity of the users.

Besides, Movilok Showcases opens up to mixed touchscreen-mobile phone uses and incorporates improved functions that facilitate compatibility with other digital signage solutions for combined use in existing playback networks.