The largest shopping center in Peru uses Absen's transparent Led technology

In its digital signage infrastructure, more than 200 square meters of Led screens but the most striking project is the one carried out in the elevator. An 8-inch transparent display has been installed in this×16 m2 and a pixel pitch of 10 mm.

At the end of last year it was inaugurated in Lima (Peru) the largest shopping center in the city, Real Plaza Puruchuco. In order to attract the attention of users, different digital signage systems have been installed., inside and outside, of Roll call. However, The most striking installation is the one that has been carried out in its elevator with a transparent display. This is the largest of these features to be mounted on this type of surface in the country..

The Real Plaza Puruchuco shopping center is located in the Ate district, in the eastern area of ​​Lima. It has a total built area of 250.000 square meters, on a surface of 140.000 square meters. It offers different clothing and fashion stores., two hypermarkets and 14 Cineplanet rooms.

To provide dynamic information, information and advertising have been installed more than 200 square meters of Led screens, both inside and outside, for which Absen technology has been used.

However, The project that is causing the greatest visual impact is the Absen LED screen that has been installed on one of the faces of the elevator, which is located in the shopping center plaza. An 8-inch transparent display system×16 square meters and one pixel pitch 10 mm. For its design, 1,000 LED panels have been used.×500 mm.

“In this turnkey project we have had to respond to the challenge of the surface on which it has been mounted since the screen crosses three floors., which represents a great height and posed some difficulty when installing it”, comments Silvia Guo, director of Absen Peru.

Besides, A curved Absen screen has been installed in the Tottus hypermarkets in the center that offers great visibility from different angles. Since it is a non-standard format, The biggest challenge they faced was that the display adapt to the environment in which it was going to be mounted.，but also that the contents will adjust correctly to its size and this was possible since its resolution is fully configurable.

Another Absen screen for outdoor advertising, from the XD Plus series, It is being used in a Dooh installation on the façade of the Real Plaza Puruchuco building. With a size of 64,5 square meters, Various panels have been used for its configuration. (640×640 mm, 640×960 mm, 960×960 mm y 960x640mm). The XD Plus series offers a brightness that reaches 7.500 nits and allows for rear and front maintenance.

Finally, An 11.52 A1699 screen has also been installed outside the center×5,76 square meters.

This Absen model is presented as an update of the A1688. Maintains its advantages, such as high brightness and wide viewing area, while adding improvements such as optimal waterproofing and a design that takes energy savings into account..