ISE awaits with enthusiasm and maximum security its debut in the edition 2021 in Barcelona

The organization has advanced some planning details, security measures and innovations to design “an exciting and safe exhibition for everyone”, with a more diverse conference program and the presentation of Growth Quarters, in collaboration with The Next Web.

Integrated Systems Europe planning (WHEREAS) for editing 2021 in Barcelona, of the 2 al 5 February, it is very advanced, as the organization has pointed out –Integrated Systems Events-, Committed to providing a compelling and secure exhibition to the global integrated audiovisual systems community.

Mike Blackman, director general de Integrated Systems Events, has noted in this regard that “ISE is committed to offering an attractive in-person event in Barcelona and is taking all necessary measures to face the new post-pandemic reality.”, that will affect those who attend exhibitions and do international business”.

What will be the 17th edition of ISE will take place in its new headquarters in Barcelona Fair, at the Gran Via venue, of the 2 al 5 February 2021. This fair and exhibition center plans to reopen its doors next September.

Besides, During this period, the successful completion of the collaboration with the risk mitigation consultancy and professional services is expected. AON and the Barcelona Clinical Hospital, which will determine the specific security criteria for holding B2B events in this space later this year.

“Fira de Barcelona has partnered with AON and the Barcelona Clinical Hospital and other experts to create a set of safety protocols,” explains Blackman., designed to guarantee health and safety around the conditioning of spaces and the regulation of visitor flows”.

This joint work, which started last April, “involves risk assessment, creating mitigation strategies and an action plan. Once finished, Guidelines will be communicated to event organizers and exhibitors.”, assures the manager.

More than 850 World-leading technology and solutions providers have already committed to participate in ISE 2021. At the moment, more than 55.000 m2 of exhibition area for nine dedicated technological zones, which represents an increase in 5% on the total surface area reserved in the call for 2020.

In this sense, The modern exhibition center in Barcelona will host some new products from ISE, with nine dedicated technology zones: Audio, Broadcasting and Content Creation (new for the next edition), Digital signage y DooH, Education, Live events (novelty), Residential, smart building, Unified Communications and VR/AR/XR.

A significant development for ISE 2021 is the strategic partnership with The Next Web (TNW), a world-renowned technology media brand, with a wide reach between global startups and technology businesses in general.

Together with the organization of the contest, TNW presentará Growth Quarters: four days of conferences and presentations that will address all aspects of business growth and expansion, Brought to you by innovators and technology experts.

Besides, TNW will also handle Fast Lane, a space dedicated to startups creating solutions that address specific 'pain points' within AV businesses. To this will be added fourteen thematic conferences on a wide range of technological solutions, including digital signage, design and construction, control and x-ray rooms.

An extensive and varied program that has been devised in association with Avixa y give in, co-owners of ISE. Both technology associations will also produce their own series of training sessions and thematic events as in previous editions of the contest..

ISE will also develop the digital reach of the program to attract a wider audience, which will include a wide selection of content from the event live and on different platforms, along with many other engaging digital opportunities to help attendees connect with the world's leading technology innovators, as well as listening to opinion leaders and experts.

As Blackman emphasizes, “We are listening to all agents to ensure the show continues to provide the connections the industry needs to grow brands and businesses.”. “We are determined and confident that we can deliver a compelling show in a safe environment.”.