Navori QL Software Powers Dooh Advertising at Istanbul Airport

This digital signage tool was chosen to synchronize players with different operating systems and screen designs. For this, The company's engineers created a streamer that matches the clock of each player with the QL Server.

Since its opening a little over a year and a half ago, he Istanbul Airport in Türkiye is set to become the world's largest for passenger traffic. Its main building occupies an area of 1,4 million square meters and is where the main digital signage installation is located.

The resulting network has giant LED boards, signage screens 55 inches and digital totem 65 a 75 inches, some supports that are being deployed in a total area of 2.739 square meters of surface and whose installation is being deployed in three phases.

In this terminal, travelers are greeted by a large list of screens (The installation is expected to be made up of about 726 LCD and Led models of various sizes) whose content is enhanced by digital signage software Navori QL.

Mediaport Marketing, Istanbul Airport Digital Advertising Operator, selected QL software given its technical benefits, such as multiplayer synchronization and third-party integration. The former offers a seamless experience for travelers by displaying timed content on video walls and screens that are within the visitor's field of vision., as they move through the terminal.

Ads are served with a mix of dynamic content (videos, images, multi-layer templates, data sources) with news, climate, entertainment and promotional information.

Professional rendering ensures that common media is synchronized to 1/20 of second in the 726 screens Samsung SoCs running on Tizen versions 4 o Windows del software QL Player. Navori's 'Time Streamer' innovation delivers professional content rendering and synchronizes each QL Player clock with the QL Server, regardless of the player's operating system.

QL Player software ensures optimal viewing experience with seamless video transitions, multi-layered templates and dynamic HTML5 content.

Navori's extensive third-party software integration capabilities extend beyond simply feeding data into audience measurement systems.. These integrations, along with detailed content playback reports, Help Mediaport evaluate the success of each campaign and build future media plans based on ad impressions and other audience criteria.

“Navori provides us with the best solutions and tools for our business needs. We needed a flexible solution, scalable, agile and multiplatform that will help us in our business processes. Security is very important for us since we operate in airports and Navori meets these objectives”, comenta Mehmet Emre, Director of Digital Operations at Mediaport.

On-premises server architecture optimizes performance and security through a load-balanced, high-availability configuration, end-to-end content encryption and failover capabilities.

While Mediaport preferred local architecture to meet these strict requirements, Operators can remotely monitor performance, update content and maintain systems, including media player software updates and device operating system, from the web-based user interface for the QL user.

Mediaport required a digital signage network that could reliably serve 200 million passengers annually once the entire airport is open. Besides, needed a Samsung certified digital software solution. As the main terminal building occupies an area of 1,4 million square meters, early phases of deployment have provided a reliable testing ground for its demanding network requirements.

“Through close collaboration with our partners at Mediaport and Samsung, We customize an advertising-based network solution that will fit your needs and give you the reliability and technical capabilities you want from a large-scale digital signage software solution. “, explains Jerome Moeri, Navori Labs CEO.