Led Dream carries out the digital and interactive transformation of the Marfranc retail group
The specialist in Led solutions has been in charge of the manufacture of a large screen in 'banner' format’ and the installation of ViewSonic interactive totems, the property's hologram system and BrightSign players.
Marfranc is a benchmark in the marketing of sustainable fashion items and international brands in Catalonia that has decided to opt for digitalizing one of its most representative spaces., with more than 2.000 m2, installing LED technology and interactive elements.
For this project, those responsible for Marfranc have had the collaboration of Led Dream, specialist in indoor and outdoor LED solutions, who has been in charge of the manufacturing, design, installation and supply of LED technology and implementation of interactive elements to enhance the experience of its customers.
In your flagship, located in the heart of the Costa Brava, High resolution indoor Led screens have been installed, with pixel pitch 3,9 mm Black Led, in a format banner of more than 5 meters in length. This system is used to welcome customers, while energizing access with interactive content and brand messages.
Inside the store, a solution of interactive totems from the manufacturer has been chosen ViewSonic, with 55” professional screen and touch technology, which currently act as digital signage devices to display safety messages, protection and precautions to prevent the spread of COVID-19, but that in the future they will guide and inform their visitors in real time about the promotions and offers available, classified by brands, categories, etc.
In addition to these main elements, The project is completed with the installation of an Air Led device from this manufacturer, that allows the reproduction of hologram-type content through a fan system with LEDs, to show the brands sold in Marfranc establishments.
All broadcast devices are managed by the client themselves through the multimedia players of BrightSign, that facilitates simple and cost-effective centralized management of visual systems, both of those are used as digital signage, such as those that present interactive and tactile elements.
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