DAS Audio opens an office in Germany under the direction of Arne Deterts

The Spanish manufacturer of professional sound systems THE audio has inaugurated its new subsidiary in Germany, which will be directed by Arne Deterts and will begin operating next 1 June.

Based in Troisdorf, near Bonn, DAS Audio GmbH will be in charge of managing the commercial process, marketing and customer service of the Spanish professional audio company in Germany, under the direction of the general director and partner Arne Deterts, with the aim of taking the Spanish brand to a new level.

THE audio, which celebrates this year its 50 birthday, has not had a relevant presence in the German market in recent years for various reasons. However, has already achieved success with its subsidiaries in the United States, South America and Asia, Therefore, the opening of the German subsidiary represents another step to strengthen its presence in the European market in the future..

DAS Audio has a wide catalog of products for the retail sector, tours and installations, as well as for retail sale. In addition to an acoustic development and engineering department, mechanical and electronic, the Valencia plant, where is the headquarters, It also has its own development and production facilities for transducers and, with very few exceptions, carries out all production in its own company.

Arne Deterts has been responsible for the German subsidiary of a group of Italian loudspeaker manufacturers for more than twenty years, the last eight as general director, until at the end of 2020 He had to leave his position as part of a restructuring plan.

As Deterts explains, “If after twenty years of successful activity they tell you that they will no longer need you in the future, It's bitter and you need time to digest something like that.. After this time, I looked ahead and started thinking about where I could contribute my experience., contacts and knowledge, and I came across DAS Audio relatively early, without knowing much about them. The more I dealt with them, I was more excited. I am looking forward to the challenge and I appreciate the trust you have placed in me”.

To Manuel Peris, CEO of DAS Audio Group, “in these difficult times for society in general, and especially for our sector, We continue to be strongly committed to being close to our clients and users with different strategic financing plans., guarantees, training and inventories. After more than thirty years traveling to Germany and being a global company, with subsidiaries on all continents, This country was a pending subject and we are excited to start this project with Arne”.