PRG provides LED modules to the United Kingdom Pavilion at Expo Dubai

The Led facade of 25 meters high of the United Kingdom Pavilion in the Expo Dubai 2020 shows a 'Collective Message from Humanity to the Universe'. To carry out this initiative, AI and technology have been used. PRG.

Artificial Intelligence and Led modules, provided by PRG, marks the innovative design of the United Kingdom Pavilion at Expo Dubai. A building in which it is offered “Poetry in constant movement”.

The first universal exhibition to be held in the Middle East, Expo Dubai 2020, officially opened its doors last 1 October, showcasing architectural wonders and technological innovations from more than 192 countries.

The United Kingdom's contribution to Expo Dubai 2020 It is its cone-shaped pavilion with a circular façade, created by world renowned designer It's Devlin.. The Led facade of 25 meters high is integrated into a wooden structure that celebrates global cultural diversity and collaboration.

The UK Pavilion uses an Artificial Intelligence learning algorithm, developed in collaboration with Google Arts & Culture, which allows visitors to add a word to a 'Collective Message from Humanity to the Universe’. This varies continuously and is shown on the LED modules..

PRG has been in charge of carrying out the engineering of the 2.000 custom tiles through your PRG Projects team, acquiring custom Led technology through its subsidiary in China; while the immersive audio system has been made by Polyphonia. PRG has been in charge of the installation of this project in Dubai.

“This is one of the most extraordinary projects I have participated in in my entire career.”, states Frederic Opsomer, general manager de PRG Projects. ” This awesome poetry design in constant motion, digitally displayed and integrated to illuminate the façade of the United Kingdom Pavilion, It was a beautiful challenge for us at PRG”.

This message of collaboration and international openness is reflected in the realization of the project. The UK Pavilion is a truly global collaboration: designed in collaboration with avant-garde (with the help of the structural engineer Atelier One and with the support and execution of Pico International), delivered by the experts of PRG's global network and executed on site by the PRG team in Dubai.

“The United Kingdom Pavilion is an exceptional and unavoidable part of the global Expo experience, located in the District of Opportunities and, clearly, a space that will inspire visitors to the venue”, comenta Gavin Short, senior Technical Project Manager en PRG Dubai.