Daktronics lights up Lusail shopping boulevard

In this shopping center in Qatar, four LED screens Daktronics They surround each of the corners of 90 degrees of the buildings and another four have been installed along their exterior.

In association with Lusail Boulevard y Qatari Diar, Daktronics has manufactured and installed eight Led screens in the popular Lusail Commercial Boulevard a Doha (Qatar) leading to Lusail Stadium.

Fahad Abdullatif Al-Jahrami, Qatari Diar representative and project execution manager, recognizes that these new screens have caused a lot of talk in Doha. “Bringing a forced 3D perspective to the city has been very attractive and attracts more people to this area to enjoy the views.”, the shops and much more”.

On the eve of world events held at the stadium, These screens were activated to captivate the hundreds of thousands of people who walk there daily when they go to and from the games., celebrating their victories in this area of the city.

The four traditional Led screens surround each of the corners of 90 building grades. Two of them measure 13,12 meters high each, one of 22,08 meters wide and the other 24 metros. The other two measure 8,16 meters high each, 27,2 meters wide one and 33,28 meters the other. These create a spectacular view at the corners of the building Lusail Real Estate.

Each of these four screens can display a large image and be coordinated to display the same content or individual messages. Each of them has a separation between pixels of 10 millimeters and incorporates environmental protection that ensures that they function as expected outside of Doha., while delivering excellent image clarity and contrast to all messages.

The screens were designed to enhance the beauty of the buildings and their architecture, with a space dedicated to technology to illuminate the exterior. This includes live streaming of events at the nearby stadium and entertainment for the crowds attending each event..

In addition, Four free-form LED screens were installed along the exterior of the buildings to bring them to life with color, animations and advertising messages. Each of these presents pixel separations of 25 millimeters along LED bar elements and covers a combined total of 1.754 square meters.

These displays create full video capability when viewed from the outside of the building and are visually transparent from the rear, forming a venetian blind effect, while allowing light to pass through the screen into buildings.

“The new 3D screens have added new features to Lusail Boulevard that are very attractive and seductive, which adds to the excitement and vibrant atmosphere of the boulevard”, duck Ahmad Dahmash, director regional de Daktronics. ““The free-form transparent technology allowed us to meet the requirements by having a large digital screen that ‘merges’ with the rest of the screens without blocking daylight in the offices and allowing visibility to the outside.”.