Hypervsn installs holographic advertising screen at Dublin Airport

This hologram advertising platform, the first installed in Ireland, uses a LED-based screen Hypersvn four spoke, and offers a pioneering option to advertisers.

He Dublin airport has Ireland's first trading platform with a holographic display of Hypervsn, with which this facility begins its plan to digitize the 40% of your advertising footprint in one year, based on data from your media sales team.

Hypervsn has developed a screen based on four-ray LED, in which the hologram unit uses the rotation of the fan to create content that appears to float in the air.

To Leonard Miller, Head of Media Sales and Partnerships at Dublin Airport, “the introduction of first dedicated advertising hologram from Ireland to the media market represents a leap forward in commercial innovation. With the use of Hypervsn's cutting-edge technology, our hologram unit offers a fascinating 3D content that captivates viewers”.

The first action has been the association with the media and entertainment provider Sky to launch the advertising platform with holograms, which has been located since this month of August in the arrivals hall of the Terminal 2, in which this company will promote its service Sky Glass TV via WiFi.

“We are delighted to partner with Sky for the launch of the hologram, which offers brands an unprecedented opportunity to interact with the public in a truly immersive way -Miller emphasizes-. Introducing an innovative product to the Irish advertising market, ushering in a new era of possibilities for advertisers.”.

Melissa Byrne, Sky Ireland Media Director, He adds that “it is an exciting and innovative advertising format that we have not seen before in this market.”. “Innovation is at the heart of what we do at the company and this advertising format is perfect to showcase our services and surprise passengers traveling through the airport this summer.”.