Navori Deploys Digital Signage and Analytics Solution at Walmart

Available in more than 350 locations of Walmart and Sam's Club in Mexico, the solution of Navori helps stores capture shopper information and share data with DooH advertisers.

Navori Good has implemented digital signage software and a solution camera analysis based on artificial intelligence for omnichannel retailer Walmart. The solution is available in 173 centers of Mexico and in 180 of the 200 Sam's Club locations in the country. These will be followed by 20 remaining stores.

The integrated solution QL digital signage from Navori Labs and Aquaji analysis allows Walmart to collect customer engagement metrics and offer analytics, including buyer demographics, to DooH advertising partners who advertise their brands on their in-store digital media networks.

Navori Labs offers an in-house developed marketing analytics solution, ensuring optimal interoperability with QL digital signage content management and playback workflow.

Aquaji solution provides shopper demographics and foot traffic data directly within the QL CMS, along with playback test data for ads.

The data is valuable to both Walmart Mexico and Central America and its advertising partners, as all parties can access deep analytics that help them improve campaign strategies based on customer behaviors at the store level in real time, captured through Aquaji cameras.

Currently, Each store has a camera near the entrance that can rotate automatically to track customers anonymously. The camera is installed on a totem pole, which includes a large vertical screen where digital signage content is displayed, powered through QL software.

Walmart Connect hopes to add, in the future, more screens with QL technology and Aquaji cameras in strategic store locations, including integration with Existing SoC displays displaying digital signage content.

“The totem has an audience measurement camera that provides invaluable data, since it helps us understand the consumption habits of our clients and be able to offer segmented strategies based on the campaign objectives of our advertisers”, states Jonatan Fasano, Head of Product, Walmart Connects Mexico and Central America.

In addition to adding more screens and cameras, plans include implementing additional QL features, including your advertising campaign module, advanced content scheduling and context-sensitive automation for content playback.

The last two features allow network operators to automate all content management, based on business rules, reducing the need for manual day-to-day content management tasks.

Meanwhile, This unified solution is helping DooH advertisers monetize their campaigns by selecting the days and times their target demographic is most known to be in the store..

“Instead of uniting software solutions from disparate vendors with inconsistent success, “The native interoperability of QL and Aquaji offers our customers in retail and other vertical markets a turnkey solution that produces immediate results upon implementation to make business smarter.”, said Moeri.