Sony presents its flagship monitor 98 inches FW-BZ53L

In addition to the new model of the FW-BZ53L series, Sony has incorporated the model of 98 inches FW-98BZ30L. Equipment that stands out for its great image quality and high brightness in any environment.

In the last edition of WHEREAS 2024, Sony made a preview of the new products that were going to be launched on the market throughout the year and among these is its new professional screen 98 inches FW-BZ53L. A device that combines minimal glare with optimal image quality and high brightness, In addition to having the Deep-Black Non-Glare technology.

On the other hand for, has added a option of 98 inches to its BZ30L range, while the recently announced Bravia 7, Bravia 8 and bravia 9 are the latest additions to their range of FWD tuners, bringing cinematic experiences to residential environments.

Incorporating the screen 98 inches to the existing Bravia Professional Displays range, increases, for clients, High-quality screen options to suit your needs and type of space. The new FW-98BZ53L model is Sony's latest offering incorporating its Deep-Black Non-Glare technology and complements the existing BZ40L range with its 55 a 85 inches. Incorporates new features designed to optimize the viewing experience of any business, company or educational institution.

Sony's exclusive Deep-Black Non-Glare coating means the BZ53L display benefits from low reflection, high contrast and precise image quality. These features solve common problems related to digital signage being displayed in harsh environments., with lots of ambient light or direct lighting, and make this series the ideal option for exhibition halls, very busy shops, large classrooms or meeting rooms and corporate receptions.

“Like his predecessors, The BZ53L is designed to be easy to use and incredibly versatile. Demand for digital signage is increasing rapidly as businesses and educational organizations continue to invest in technology that facilitates the growing importance of personal experiences., modern hybrid work and online learning”, comment Christopher Mullins, Sony Europe B2B Bravia Product Marketing Manager. “The new models are also an example of our continued commitment to a more sustainable future., using recycled plastic materials and packaging, as well as smart power saving modes that turn the screens off when not in use.”

New smart features of BZ53L 98″:

• Offers a 47% mist with low reflection filter.
• Full Array Local Dimming backlight technology for higher contrast and efficient power usage across the entire panel.
• Brightness 780 nits to ensure great visibility in various lighting conditions.
• Smooth, crisp motion with a 4K panel 120 Hz and XR Motion Clarity and XR Clear Image technology.
• XR Triluminos Pro color enhancement for a broader, more accurate color palette.
• Non-stop operation and Pro mode for easy customization.

FW-BZ30L series of 98″

El FW-98BZ30L, available in Europe and equipped with a XR processor y 440 brightness nits, provides optimal image quality, a wide viewing angle, Professional features and an intelligent System on a Chip platform (SoC).

Like the other models in the BZ30L series, the one of 98 inches also incorporates sustainable elements, from the use of Sorplas recycled plastic to a ECO Dashboard to better understand the power consumption depending on the settings configuration.

Optimized for commercial environments where reliability is required, image quality and wide compatibility, and with sizes that now range from 43 a 98 inches, The new addition to this range means that Sony offers display options to meet virtually all demands.

Bravia 7, 8 y 9

The new Bravia models 7 (FWD-XR70), 8 (FWD-XR80) y 9 (FWD-XR90) offer Sony's best brightness and sound quality, as well as improved color volume, Sharp shadow details in dark scenes and sound delivered directly from the screen to faithfully show the filmmakers' intent.

Designed for high-end home theater installations, the series 7, 8 y 9 FWD Bravia from Sony Professional Displays and Solutions benefit from its professional support from 3 años y serán capaces de ofrecer picos de alta luminancia, deep black, supreme contrast and wonderfully natural colors.

“For our distributor and custom installation partners, Sony now offers the best technologies to the market along with our wide range of home theater systems, ensuring that customers looking for a home theater experience have even more options to suit their different needs”, says Mullins..