Mediapro Exhibitions designs the immersive experience 'The Light of Saint Nicholas'’

This historic parish in Valencia will have a permanent installation, in which Mediapro Exhibitions will deploy the latest museum technology to offer visitors a pioneering experience that includes a play of lights, videomapping and interactive systems.

Known as 'the Valencian Sistine Chapel', the St. Nicholas Parish will have at the end of the present 2024 a permanent museum installatione, fruit of the project Mediapro Exhibitions, division of Mediapro Group specialized in the creation and development of exhibition and museum projects, and in charge of conceptualization, design and production of this experience, together with the Valencian cultural management company Global Menta.

With the name of The light of Saint Nicholas, This cultural project offers visitors a sensory journey through the history and art of this emblematic place of worship, that will be inaugurated at the end of 2024 and it will be the first immersive experience of this magnitude in an ecclesial space in the Valencian Community.

The light of Saint Nicholas will be composed of three immersive experiences: Tribute to beauty, with a spectacular mapping projected on the vault and pillars of the central nave that will transform darkness into a celebration of light, inspired by the Baroque. This display of lights and shadows will reveal the Gothic structure of the temple and its exquisite decoration.

The second experience is The heartbeat of Saint Nicholas, and interactive historical tour which presents the church as a living organism, where the stories of its illustrious characters continue palpable. Through interactive installations inspired by the architectural and pictorial elements of the temple, visitors will be able explore ten significant historical landmarks using tactile totems.

Finally, Lux ex Oriente offers a contemplative experience that evokes the presence of Saint Nicholas through an immense stained glass window, light and images. This stage will invite visitors to a reflective pause, providing a moment of peace to internalize the lived experience.

“This project is distinguished by its ability to offer a unique experience focused on the act of observing. Beyond mere superficial contemplation, “This new proposal will invite visitors to immerse themselves in the soul of each work of art.”, they point out from the company.

Inspired by him augmented art concept, which Leonardo Da Vinci described as “a continuous process of exploration and reinterpretation”, This initiative “will use technology to revitalize and keep alive the artistic legacy, offering new perspectives and delving into the hidden beauty that resides in every corner of the temple.”.

The light of Saint Nicholas It is a project conceived as a tribute to beauty and will allow each visitor to build their own visual narrative while discovering the cultural and spiritual wealth that defines this historic space.

Mediapro Exhibitions is the company in charge of conceptualization, design and production of this pioneering experience in an ecclesiastical space in Valencia, and Global Menta is responsible for its dissemination and cultural management with the main purpose of preserving and disseminating the artistic and cultural heritage of San Nicolás to the public..