LG transforms the urban landscape of Seoul with its large Luux outdoor Led screen

Already converted into the largest and most impressive DOOH Led screen in South Korea, LG offers with Luux 3.000 m2 of display in three different orientations, thanks to its unique 'J' shape, in which digital art and commercial creativity combine, integrated with the architecture of the building.

Installed on the façade of Dong-A Media Center, in Seoul's growing Gwanghwamun district, LG has developed an impressive curved led screen 3.000 m2 (50×60 metros), in the form of J, called Luux, which is double the size of its competitor in South Korea, the large immersive 8K anamorphic panel of Samsung in Coex, in the business and entertainment district of this city (more details in Digital AV).

This new milestone in digital outdoor advertising (DOOH), which makes LG Luux the biggest screen in this country, is part of the urban landscape that is visually transforming iconic spaces in Seoul (that does not set limits on size and format), even surpassing Led systems in New York's Times Square and increasingly closer to large-scale Led installations such as Shanghai or Las Vegas.

With a size equivalent to seven basketball courts, he unique cylindrical design, in the form of J, de Luux makes this huge Led screen visible simultaneously from three orientations (Norte, West and South) from the facade of Dong-A Media Center, creating a immersive effect that combines digital art and commercial creativity integrated with the architecture of the building (see diagram above).

In this sense, The official presentation of LG Luux was recently made with surprising and attractive actions of multimedia art, such as a galaxy-traveling spaceship or a giant dynamic globe, to show the capacity, impact and visual and commercial appeal of this large Led canvas in the shape of J.

Another innovative element of this LG Led screen for outdoor digital advertising is that Brands have the possibility of showing their campaigns and creatives in the 3.000 m2 of total area or with one split distribution between the north and south sides.

To these commercial possibilities we can also add the screen in the form of L of the Ilmin Art Museum, located very close to one of the visual sides of the new LG Luux, so that advertisers can reserve their spaces jointly in both to synchronize their campaigns and achieve a greater impact..