Peerless-AV and Zenith transform the Cleveland Museum of Art with Planar Led

Led screens Planar, in video wall configuration, installed with the dvLed Seamless Connect universal mounting system Peerless AV and integrated by Zenith Systems, allow visitors to this North American museum to interact with the paintings.

Today's cultural institutions are adopting emerging digital technological innovation initiatives to combine the tactile with the virtual, setting new standards in audience interaction and immersive storytelling.

He Cleveland Museum of Art (CMA), in the American state of Ohio, It is an exemplary institution in the use of dvLed technology to bring objects to life through physical interaction, providing an immersive digital experience to enrich the museum visitor experience.

In his new exhibition of the Renaissance, which exhibits a masterpiece by the Italian painter of the 15th and 16th centuries 'Pintoricchio', Visitors can approach the Virgin and Child and explore the intricate details of the painting's restoration as if they were under a microscope, thanks to the Planar dvLed screens, two in configuration videowall, and a system of montaje universal dvLed Seamless Connect the Peerless AV.

Systems integrator Zenith Systems facilitated the project, which began with a lobby installation in early 2025 and progressed to a second phase of deployment for this temporary exhibition, which will be open until 23 of August of 2026.

Zenith Systems had used a Unistrut metal frame and shim method to flatten uneven wall surfaces on the first lobby video wall., preparing them for the installation of the screens, that although it was effective, required a lot of time, money and labor.

This system also lacked the visual appeal necessary for a museum environment like this., so a Peerless-AV dvLed mount was chosen. The same way, for the second installation, corresponding to the 'Pintoricchio' exhibition, specific objectives had to be met: he videowall had to be an integral part of the exhibition, working in parallel with painting The Virgin and Child to show small layers of the painting on a large scale.

"We had a plan, but it didn't convince us. When we saw Peerless-AV's new dvLed mount in action at InfoComm 2025 -remember Doug Fortney, CTO of Zenith Systems-, We immediately knew what we wanted to use it for., as it elegantly addressed both aesthetic and functional concerns, while saving labor and costs to bring the museum’s conservation vision to life.”.

The objective of this installation was to create a video wall so uniform that it looks like just another work of art in the gallery, with technology acting in the background and going completely unnoticed. Besides, being a temporary exhibition, the display needed to have inherent flexibility that would allow it to be relocated to display different items within the museum in the future.

Zenith Systems hired Peerless-AV as experts in achieving a precise pixel positioning. The two teams worked closely to ensure that the installation was executed to exact measurements and with minimal disruption to museum activity..

The Peerless-AV Seamless Connect universal dvLed system offers a perfectly flat mounting surface, even on uneven walls, eliminating one of the biggest challenges for installers and saving time and money. This precision is especially crucial in a museum, where even the smallest distances between pixels on uneven walls can distort the reproduction of the artwork.

The adjustability Integrated support has been a great advantage, since it has made it possible to mount the video walls without the need for extensive preparation or modifications to the wall. Unlike other options, Seamless Connect is a truly universal mounting system, Compatible with most dvLed screens with hook.

Its lightweight, modular structure simplifies installation and reduces the number of holes required to minimize wall damage. The video wall in the museum's main lobby, of 6×2 metros, is configured with screens Planar DLPro dvLed, with pixel pitch 1,5 mm and resolution of 3.840×1.296p.

This video wall incorporates specialized software so that the museum's content department can offer dynamic digital signage and periodically updated to visitors, including welcome messages, schedules and information about exhibitions.

This space receives the 80% of the flow of museum visitors, Therefore, it was essential that the installation was functional and visually attractive.. Content can also be adapted for special events and functions outside of public opening hours.

He exhibition video wall temporal 'Pintoricchio', of 3×3 metros, It is configured with Planar DL Pro Led screens, with pixel pitch 1,8 mm and resolution of 1.600×1.620p, mounted on a specially designed black covering/frame in a narrow recess in the wall, what gives you the appearance of a work of art within the gallery.

In this space they have also been installed six cameras on the gallery ceiling, around the painting 'The Virgin and Child, inside its protective display case. This exhibition works monitoring visitor movements, so that, as they approach the painting, the video wall image magnifies the hidden details of the restoration.

This way, becomes a differential alternative to traditional tactile applications in museums, given that interaction is carried out through the movement of people through space. The installation of both video walls has been fluid and efficient, and it was done within two weeks, despite the construction and repair works of the gallery.

Once the space was free of dust, the meticulous assembly of each Planar cabinet could be completed, including power and wiring. The process was directly supervised and supported by Peerless-AV's Seamless dvLed team., who worked on-site with Zenith Systems and the museum's architects to ensure the accuracy and quality of the installation.

“At Peerless-AV we understand that no two museums are the same: each has its own structural environment, aesthetic vision and operational needs - points out its regional sales manager, Gina Schneider-. Working in collaboration with Zenith Systems, we understood the museum's goal of leveraging technology to improve the visitor experience, keeping art as the true center of attention, which was key to identifying the right solution from the beginning”.

This joint and direct approach, adds Schneider, “complemented by our on-site installation consulting services, saved valuable time and mitigated the risk of unforeseen events. Together, our teams created a solution that not only preserves the unique character of the museum, but also reflects the world-class artistic experiences it strives to offer.”.

To Jane Alexander, director of communications at the Cleveland Museum of Art, “without AV support the glamor of the ‘Pintoricchio’ exhibition would not exist. It is wonderful to watch people's reactions when interacting with this revered painting., which has been carefully restored. In the last conservation treatment its original layers were revealed, which allowed unparalleled access to the original composition of the work. And now visitors can see it in all its splendor, on a large scale, like they did it under a microscope. It's magnificent!”