Vizrt introduces augmented reality with AI in corporate communications

Vizrt is showing in WHEREAS 2026 two totally new solutions in collaboration with Zoom, the AI-based collaboration platform. With InteractifAI and CaptivAIte, professionals from all sectors using Zoom can improve their corporate communications by reaching a new level of interaction.

Rohit Nagarajan, CEO of Vizrt, comments that “Impactful communication means cutting through the noise and clearly positioning what matters. In this increasingly digital and virtual world, Teams are inundated with messages, back-to-back meetings and presentations. People don't need more noise, need clarity. Visual elements that illustrate and contextualize information help overcome these barriers., so vision becomes strategy and strategy inspires action”.

InteractifAI is an app designed for everyday users who want to transform Zoom meetings on any scale. With an intuitive user interface and one-click templates, they can overlap professional graphics and personalized directly over Zoom participants' video streams, replacing boring slides and giving life to the content.

Customers can add custom dynamic images based on their brand guidelines, including names, charges and graphics, to inspire the public, educate students and connect teams with the click of a button. As Zoom app you use Surface Framework, InteractifAI runs directly alongside Zoom meetings, giving participants an instant view of broadcast-quality images and on-brand graphics.

Hosts can further enhance virtual meetings by incorporating various live visuals. Logos can be added, speaker details, meeting agendas, QR codes and data from various sources, like social networks, online documents and numerous file formats, directly to Zoom participants' video streams, allowing full interactivity without the presenter having to divert their attention or leave the screen.

CaptivAIte: augmented reality for Zoom Rooms

From setup to presentation, CaptivAIte is designed to be simple. This transformative solution seamlessly integrates augmented reality graphics (RA) directly into custom Zoom Rooms AV rooms, turning these spaces into professional studios that improve any type of business communication on the Zoom platform.

Thanks to the AI Keyer technology of Vizrt, Creating and inserting AR graphics based on CaptivAIte data eliminates the need for complex green screen setups. With real-time graphics and the revolutionary teleportation of remote collaborators, professionals effortlessly replace flat slideshows with immersive, easy-to-use elements.

This latest innovation follows the recent integration of the NDI advanced technology, the video connectivity standard for AV over IP, in Zoom products. An optimized workflow, facilitated by the powerful NDI features of Zoom Custom AV Rooms, allows presenters to focus on getting their message across and maximizing audience engagement.

Andy Carluccio, Zoom Customer Innovation Director, states that “We believe that the participation of remote viewers and the impact of information directly depend on high production value. By combining Vizrt's industry-leading graphics tools and AI-based technologies with our Zoom for Broadcast solutions, Emmy winners, en Zoom Meetings y Zoom Rooms, InteractifAI and CaptivAIte bring immersive video capabilities to enterprise content production”.

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