Francesca La Gala (Sony): “Technology can enhance creativity and transform everyday environments into meaningful experiences”

En Integrated Systems Europe (WHEREAS) 2026, Sony reaffirmed its position as one of the key actors in the transformation of professional and experiential spaces. From its stand in Barcelona, Francesca La Gala, Trade & Segment Marketing Manager South Europe, presented a proposal focused on how audiovisual technology can redefine the way we work, we learn, we buy and create content.

Sony's strategy this year revolves around a clear concept: turn any environment into a smart and inspiring space. As Francesca La Gala explains, “Sony's commitment to creating smarter and more inspiring spaces is the essence of its presence at ISE 2026”, a statement that materializes in solutions designed for multiple verticals, from the corporate environment to retail, education or audiovisual production.

One of the most notable launches has been the new series Bravia Professional Display BZ-P, composed of BZ30P models, BZ35P y BZ40P. These screens incorporate the Deep Black Non-Glare technology, combined with the XR processor with scene recognition using artificial intelligence, offering optimized image quality even in complex lighting conditions.

Available in sizes between 43 y 85 inches, These displays not only increase visual performance, but also reinforce the company's environmental commitment. In this sense, The Gala emphasizes that “sustainability continues to be a key element of Sony's strategy”, highlighting the use of up to a 43% from recycled materials (SORPLAS) and a reduction in energy consumption 31%, along with EPEAT certification.

New LED solutions and immersive experiences

Sony has also expanded its portfolio with the series Crystal LED S (C-LED S), aimed at the middle segment. This new line covers the space between traditional professional displays and large format LED solutions., offering 800 brightness nits, Accurate color rendering and low glare.

But beyond the hardware, The manufacturer is committed to immersive experiences. In collaboration with Ameria, Sony has presented a 3D solution without glasses evolved towards an “end-to-end” plug system&gesture controlled play, especially designed for retail environments, corporate and educational.

The Sony stand at ISE 2026 It has been conceived as a tour of real applications. In it corporate area, Visitors were able to experience integrated meeting room solutions, meetings or receptions, with interoperability with partners like Crestron.

In retail, Demonstrations included scenarios such as stadium restaurants with ultra-thin bezel digital menus or airport lounges, where IP5X dust resistance guarantees operational reliability.

The scope educational has also had a leading role, with upgrades for cameras like the SRG-A40 and SRG-A12, enhancing key features for hybrid environments. According to The Gala, These innovations seek to “elevate the hybrid teaching and learning experience” through intelligent auto-framing and more accurate facial recognition..

Content production

Finally, Sony has reinforced its proposal in audiovisual production and live streaming. Leveraging his experience in cinematography and broadcast, the company introduces all-in-one solutions aimed at creating interviews, podcasts and branded content with professional quality.

These systems simplify production, reduce costs and allow organizations to connect more effectively with their audiences, aligning with a growing trend: content creation as a strategic communication tool.

Finally, highlight that Sony's presence at ISE 2026 demonstrated a comprehensive strategy where hardware, software and experiences converge. It's not just about devices, but of ecosystems designed to transform spaces and uses. Under this vision, technology stops being an isolated element and becomes an enabler of experiences, creativity and operational efficiency in multiple sectors.

Access to the ISE SPECIAL 2026 a Digital AV