Francisco Morales, new commercial director of MCRPro

The division specialized in professional audiovisual solutions of MCR, MCRPro, will have the commercial management of Francisco Morales, professional with more than 20 years of experience in the sector.

Morales will lead the business strategy of the division, while it will enhance the professional AV channel development at a key moment of growth and consolidation for MCRPRO. After passing through companies like Ruybesa, The manager joins the wholesaler to contribute his knowledge and experience in the channel impulse.

The new commercial director has extensive experience in commercial and purchasing management, which will be of great help to reinforce the commitment to the AVPRO area of ​​MCR. “Your experience, “Knowledge of the market and strategic vision will be key to continue developing this division and offer our clients greater value in the professional audiovisual segment”, transferred from the distributor.

For your part, his own Morales claims to begin this new stage in MCR “with great enthusiasm and with the aim of continuing to promote the development of the professional AV business”. “The market is evolving towards increasingly integrated and specialized solutions and I believe that MCR has a very solid position to lead this growth together with the channel”, has explained.

With this appointment, MCR search strengthen your positioning in the professional market, promoting its commitment to talent and specialization as key elements to continue developing and energizing the AV channel in Spain.